- Serve as the custodian of brand positioning, ensuring purpose and values are embedded into external activities.
- Manage and develop brand propositions, attributes, values, imagery, and tone of voice.
- Plan, coordinate, and execute all internal and external communications, marketing, and PR activities.
- Create and implement PR strategies
- Develop and execute content strategies, including SEO, blogs, case studies, and testimonials.
- Oversee CSR activities, packaging them into coherent marketing assets for stakeholders.
- Manage internal communication platforms to enhance employee engagement.
- Manage marketing budgets effectively, ensuring cost control and data analysis.
- Experienced in creating and delivering marketing strategies within a commercial B2B or B2C environment.
- Must have excellent copywriting skills
- Familiar with digital marketing across email, online, and social channels.
- Experience of developing and implementing effective PR activity
- Adept at building strong stakeholder relationships and communicating effectively.