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A new Marketing Manager role for an established B2B organisation in Warrington. This position will be a varied B2B lead generation focused role, reporting into an experienced Head of Marketing.
Client Details
Our client is an SME logistics distribution and supply chain company based in Warrington, who are looking to build out their marketing function. The Head of Marketing is looking for an experienced B2B lead generation specialist to work across their digital channels.
Description
The key responsibilities for the Marketing Manager - B2B role will include:
Take ownership of all digital channels, including social media, and websites.
Working alongside technical digital marketnig teams to support and optimise PPC campaigns.
Run reports on marketing performance, utilising the in-house CRM system.
Stay up to date with digital trends, best practices, and tactics, feeding insights into wider strategy.
Track, analyse, and report on campaign success and ROI, supporting business development by generating new leads.
Suggest and implement new approaches to increase follower growth, engagement, and reach.
Monitor and report on social media performance using recognised industry tools.
Profile
For the Marketing Manager - B2B role, a successful applicant will have the below experience:
- 2-3 years+ of B2B marketing experience.
- Track record of operating in a lead generation focused marketing role
- Experience working with Salesforce is desirable, but not essential.
- Ability to create engaging content for various digital marketing channels.
- Able to analyse marketing campaign performance, and report on ROI.
- Excellent communication skills, able to engage with senior stakeholders.
Job Offer
On offer for the Marketing Manager - B2B role:
- Competitive starting salary.
- Hybrid Working - 2 days per week WFH
