Eyewear Regional Sales Manager

Eyewear Regional Sales Manager opportunity in the South of England. Zest Optical is working with a leading eyewear brand to recruit a driven and experienced Regional Sales Manager for the South of England. This role focuses on leading and developing a regional field sales team of 4-5 people, driving profitable growth, and strengthening brand presence across a diverse customer base.

You will take full ownership of the South UK territory, ensuring sales, profitability, and market share targets are consistently achieved. Through a combination of team leadership, strategic planning, and hands-on account management, you will play a pivotal role in delivering sustainable growth while building strong customer partnerships.

• Lead the commercial development of the South UK territory to achieve sales, margin, and growth targets.

• Develop and execute annual business plans, customer segmentation strategies, and sales forecasts.

• Identify and convert new business opportunities across optical and non-optical accounts.

• Manage, coach, and motivate the regional sales team to deliver high performance.

• Conduct regular field visits (3-4 days/week) to support team development and maintain strong customer relationships.

• Implement go-to-market strategies, including product launches, brand activations, and promotions.

• Collaborate with marketing teams to ensure effective merchandising and campaign execution.

• Monitor sales KPIs, competitor activity, and market trends to inform strategy.

• Deliver accurate sales forecasts and reports, ensuring compliance with commercial policies.

• Minimum 6-7 years' experience in a commercial field sales role, ideally in eyewear, fashion, or lifestyle industries.

• At least 2 years' proven experience managing a regional sales team.

• Strong track record in customer development, territory planning, and sales leadership.

• In-depth knowledge of the eyewear or related market.

• Excellent leadership, coaching, and communication skills.

• Strong analytical and forecasting ability, with CRM (Compass), MS Office, and Tableau proficiency.

• Base salary up to 60k

• Attractive bonus structure rewarding strong performance

• Comprehensive benefits package

If you're ready to take the next step in your career and make an impact in a high-profile regional sales role, click Apply Now to avoid missing out on this opportunity.