Marketing Manager

Marketing Manager
Wednesbury, Permanent
5 days a week in the office
40,000 - 45,000

My client, a leading manufacturing business, is looking for a Marketing Manager to join their growing marketing team. Reporting into the Head of Marketing you will be responsible for the delivery and execution of the annual marketing strategy across a range of digital and traditional channels.

They are seeking a commercially minded, analytical and creative marketing professional to drive brand visibility, improve lead generation and customer acquisition through target campaigns.

This role will suit a broad marketer, who enjoys a varied role who thrives being hands on in the delivery of lots of channels!

The Role:

• Lead the design and execution of marketing campaigns to increase brand awareness and customer engagement.
• Assist the Head of Marketing with the delivery of the annual marketing strategy, to drive brand awareness and business growth.
• Act as brand guardian, ensuing all content and marketing actively adheres to brand guidelines.
• Create content for all digital channels, including web, social and email to increase online visibility and drive customer acquisition.
• Manage and monitor social media channels - with a focus on post creation, scheduling and performance metrics.
• Regular reporting on campaign performance, web traffic and other analytics - using insights to make suggestions for improvement.
• Work with agencies to deliver impactful marketing collateral.
• Budget management, ensuring correct allocation of budget across all channels.
• Market insights - staying up to day to current marketing trends and technologies. Conduct regular researching into competitor activity and customer needs.

The Ideal Candidate:

• Proven experience in a similar B2B Manufacturing role.
• A broad profile who can manage multiple campaigns and channels at once.
• Excellent communication and stakeholder management skills
• Strong reporting skills, with the ability to suggest improvements based on performance analytics.
• A hands on, team player.
• The ability to use the Adobe Suite is desirable but not essential

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