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Brand Manager

The Advocate Group
Posted 10 days ago, valid for 3 days
Location

Welwyn, Hertfordshire AL69AA, England

Salary

£45,000 - £54,000 per year

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Contract type

Full Time

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Sonic Summary

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  • A leading global FMCG business is seeking a Brand Manager to drive growth in their beverage portfolio.
  • Candidates should possess experience in FMCG brand management, ideally within the food or beverage sectors, with a strong commercial mindset.
  • The role involves managing NPD projects, executing brand plans, and collaborating with various external agencies for campaign delivery.
  • The position requires monitoring market trends and managing a marketing budget to align activities with brand strategy and commercial targets.
  • The salary for this role is competitive, and applicants should have at least 3-5 years of relevant experience.

Ready to shape the future of a leading food and beverage brand?

We are delighted to be partnered with a well-established global FMCG business with a strong focus on multicultural and world-food brands. Renowned for its authentic and innovative products, this business constantly pushes the boundaries with new flavours, NPD, and consumer-focused initiatives.

They are now looking for a Brand Manager to help lead the next phase of growth for their beverage portfolio.

The Role:

  • Build and execute annual brand plans, long-term strategy, and campaign activity.
  • Manage NPD projects within the beverage portfolio in collaboration with the Global Category Manager and NPD specialist.
  • Work closely with external agencies across brand, PR, design, digital, and social to deliver best-in-class campaigns.
  • Own monthly and quarterly performance reporting, providing insight-led recommendations to improve ROI and accelerate growth.
  • Monitor market trends, consumer behaviour, competitor activity, and distribution performance to identify opportunities.
  • Manage the full beverage marketing budget and ensure activities align with brand strategy and commercial targets.
  • Collaborate cross-functionally with Sales, Supply Chain, Finance, NPD, and Global Category teams to bring projects to life.

About You:

  • Experience in FMCG brand management, ideally in food/beverage.
  • Strong commercial mindset with proven ability to analyse data, measure ROI, and influence strategic decisions.
  • Experience working with wholesale, convenience, and/or independent retail channels is highly desirable.
  • Confident managing NPD projects and cross-functional stakeholders.

 

If the role and responsibilities sound like a good fit for you, then I’d love to speak to you!

Find out more about our available opportunities or how we can help you further your career – contact us today.

Please get in touch with Emma or click “Apply Now” to be considered for this vacancy.

Email: (url removed)

Mobile: (phone number removed)

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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By applying, a CV-Library account will be created for you. CV-Library's Terms & Conditions and Privacy Policy will apply.

SonicJobs' Terms & Conditions and Privacy Policy also apply.