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Our client, an innovative and forward thinking B2B media business have a brand newly created Head of Marketing opportunity where you will take ownership of the strategy, planning and implementation of performance marketing initiatives across multiple international B2B brands and the company. You will focus on audience growth and brand awareness, events, and lead generation, and as a Head of Department you will be part of the senior leadership team contributing to the shaping of the international brands, and their long term objectives. Your role will be hands on not just delegating, and will see you collaborate and inspire at all levels in the business - from the CEO down toallmembers of your team, sharing your experiences and acting with gravitas to take people across the company on your journey with you.
As Head of Marketing, your exciting new role involves:
- Growing and enhancing the reach, awareness and engagement of each international brand
- Developing and implementing data driven strategies focusing on audience growth, lead generation, events and brand awareness
- Conducting market research to gain a deeper understanding of audiences
- Utilising reporting and data metrics to measure effectiveness of campaigns and activities
- Managing all processes, ensuring best practice
- Developing testing and trialling of new initiatives
- Supporting and facilitating new product development and launch
- Setting the strategic direction for the performance team
I am very interested in speaking with candidates who have experience working at a senior level as a Head of Marketing, Performance Marketing; or Marketing Director within a B2B commercial environment that includes a background within B2B media / publishing / events. Experiencein creating and implementing data-driven strategies across all channels (including digital), events, lead generation, membership models etc. is definitely important to achieve success in this new role - along with a strong level of competency across all areas of digital (including social and content).
Salary for this opportunity is £70,000 to £80,000 (depending on experience) plus up to £8,000 bonus opportunity
Benefits include:hybrid working from home (up to 3 days per week), free parking on-site,perkbox,recreational activities on-site, and employee social events and awards.
Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.
