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Senior Ecommerce Manager£60,000-£70,000Permanent, Full time
Gleeson Recruitment Group have exclusively partnered with Higher Education Business to recruit a Senior Ecommerce Manager into their growing team. A brand new role to the business due to on-going expansion, you will define and deliver the ecommerce strategy, with a focus on customer retention, driving basket spend and customer lifecycle. You'll be hands-on in optimising our website, improving user experience, and delivering effective promotional activity.
This role will rely on the usage of data and insights, you will use the CRM to understand customer buying behaviour, to optimise ecommerce activity and improve online conversion rates. An exciting time to join the business - this role will suit someone who is a strategic thinker and result driven, but still enjoys being hands on with delivery.
The Role:
- Develop and implement an effective ecommerce strategy aligned with overall business growth goals, identifying opportunities for growth and expansion in the online market.
- Manage the performance of the ecommerce website to ensure a seamless user journey and improve Conversion Rate Optimisation (CRO).
- Utilise data-driven analytics to monitor customer behaviour and market trends, making informed decisions to enhance the customer journey.
- Use the CRM to understand customer behaviour and build tailored and targeted communications to drive customer retention.
- Collaborate with commercial and marketing teams to implement promotional strategies aimed at boosting sales performance.
- Develop strategies to reduce cart abandonment and increase average order value
- Monitor and report on ecommerce performance and trends - using insights to optimise online activity.
The Candidate:
- A strong understanding of ecommerce trends, market dynamics and the ability to develop and implement effective ecommerce strategies aligned with business goals.
- Proficient in enhancing revenue outcomes through ecommerce, with a focus on driving sales growth.
- Experience overseeing product listings and categorisation to optimise online buying experience.
- Capability to conduct market research and analyse market trends for growth.
- Effective communication skills to convey strategies and collaborate with cross functional teams.
- Strong problem-solving abilities to identify issues and propose creative solutions for continuous improvement.
- Ability to think strategically and align ecommerce initiatives with broader business objectives.
- Flexibility to adapt to changing needs including marketing conditions, technology advancements and evolving customer expectations.
My client's offices are based in Southampton - they offer a largely remote working pattern and you will be expected to be in the office circa twice a month for meetings.
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