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We are seeking a successful Digital Marketing + CRM Manager, who is eager to innovate and enhance customer experiences within the healthcare industry. The successful candidate will be instrumental in shaping digital strategies and managing customer journeys.
Client Details
Our client is a leading player within the healthcare sector in England and across Europe. They operate as a large organisation that is renowned for delivering top-notch healthcare services. They provide services to a wide range of clients across the region and the company's commitment is to provide superior service to their customers and to improve healthcare delivery through innovative solutions.
Description
- Develop and execute digital marketing strategies to enhance customer experiences
- Manage the customer journey, ensuring it is aligned with the company's objectives
- Collaborate with various teams to implement digital marketing initiatives
- Measure and report performance of digital marketing campaigns
- Identify trends and insights, and optimise spend and performance based on these findings
- Collaborate with internal teams to create landing pages and optimise user experience
- Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Implement creative growth strategies and plan, execute and measure experiments and conversion tests
Profile
A successful 'Digital Marketing + CRM Manager' should have:
- Be an expert in using MS Dynamics 365 and Wordpress
- Experience in optimising landing pages and user funnels
- Experience with A/B and multivariate experiments
- Strong analytical skills and data-driven thinking
- Experience in setting up and optimising Google Adwords campaigns
- Knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools
- Experience in setting up and optimising PPC campaigns on all major search engines
Job Offer
- An estimated salary range of £50000 - £60000
- A rewarding career in the healthcare industry
- Participation in the company's electric car scheme
- A friendly, collaborative company culture focused on innovation and service quality
