Development Director KACU

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ABILENE CHRISTIAN UNIVERSITY

KACU-FM Development Director 

Position:  Development Director

For the purposes of ACU’s Background Check and Self-Reporting Policy, this position is classified as security sensitive.

Exempt/Full-time

Name: 

The key principles of this job are to:

Support ACU’s Mission: Educate students for Christian service and leadership throughout the world.

Help KACU meet its missional goals of serving the community, through underwriting and membership campaigns.

Basic Responsibilities

The sale and management of underwriting for the on-air support of KACU

Produce new leads/sales each month

Maintain current underwriters 

In conjunction with the traffic manager, make certain that all billing is current

Essential Duties include the following.  Other duties may be assigned.  Reasonable accommodations may be made to enable individuals to perform the essential functions. 

Work with General Manager & KACU staff to set station goals

Coordinate membership drives

Work with station staff to create and execute marketing plan for KACU

Be part of the public face of the station 

Outreach with community organizations to establish media sponsorships and partnerships.

Produce special events such as Coffee with KACU, annual Christmas radio play, guest speakers, trade show booth participation, donor events, underwriter appreciation events, etc

Other duties as needed by a growing public radio station 

Basic Responsibility B: Membership

Plan twice-yearly membership campaigns

Coordinate theme and design of fundraising premiums

Prepare challenge grants and matching funds for pledge drives

Schedule volunteers

Organize decor, snacks, and food

Create social media posts about fundraising 

Work on-air shifts during pledge drives

Manage Captains Log during fundraising

Send thank you gifts after campaign ends

Basic Responsibility C: Underwriting

Prepare underwriting proposals for clients

Write FCC and CPB compliant copy for all underwriters

Use Arbitron data from Radio Research Consortium for listener analysis

Prepare regular pipeline reports on underwriting

Plan, coordinate and provide underwriters for special fundraising and marketing projects

Plan and coordinate KACU participation in Abilene Business Expo

Network with community leaders, and advisory council members

Work to secure all underwriters on yearly contracts

Work with agencies and foundations on cross promotion and fundraising

Work with student office assistants

Renew underwriters

When possible maintain contact with Abilene Chamber of Commerce activities

Use social media and mass emails to communicate with KACU listeners and underwriters

Coordinate with Community Advisory Board to schedule meetings and prepare for them

Professional Development Requirements:  Know how to perform on a PC and Macintosh

Skills  

Basic knowledge of public radio

Knowledge of underwriting sales (advertising sales) techniques 

Strong networking/people skills.  Should be outgoing and social

Basic computer skills to include word processing and spreadsheet

Basic knowledge of accounting practices 

Training Modules Required
 

Mail Chimp

Canva 

FCC copy requirements

Excel or other database systems 

Qualifications:

ACU is affiliated with the fellowship of the Church of Christ. This position requires the employee to be a professing Christian and to be willing to support the Christian mission of ACU. 

Professional
 

Good communications skills

Use computer programs, telephones, copier

Able to coordinate people and schedules

Excellent attention to detail

Personal
 

Patient

Flexible

Encourager
 

Physical Demands
 

Sitting for long periods of time (available during business hours)

Normal office environment for 40-hour work week

Driving

ACU does not unlawfully discriminate on the basis of race, color, age, sex, disability, genetic information, national or ethnic origin in employment opportunities, in keeping with applicable state and federal law.

ACU is committed to maintaining a safe and secure campus environment and protecting the university's financial and physical assets. Therefore, Abilene Christian University conducts background checks on all candidates for employment in security sensitive positions. As a current employee, it will be determined if you need an additional background check upon your hire.