Associate Channel Manager

The Associate Channel Manager will lead execution of trade strategies and build commercialization programs to deliver segment and brand growth with new & existing customers, assist with new product and category traction at retail and improve brand awareness within the Independent, Chain, Law Enforcement and Conservation channels of business.  Act as a highly collaborative liaison between sales, brand marketing, product development and retail customers including integration of all marketing and trade initiatives to ensure a cohesive trade marketing plan is executed with clear, consistent, meaningful communication.

As an Associate Channel Manager, you’ll conceive, develop & execute improved processes to link all sales & marketing initiatives with activities directed towards the independent, chain, farm & ranch, law enforcement and conservation customers.  Work closely with marketing to incorporate brand building activities and product development activities with sales initiatives.

You’ll get to:

• Develop targeted programs & strategies to drive brand impact and product awareness including in-store merchandising, digital communication, and improved eCommerce execution via online brand pages or website development.
• Support execution of drop shipment expansion.
• Bring creativity to conceive, develop, and execute promotions and/ or events whether it be on a national, regional, or working with specific retailers to elevate brand and product awareness.
• Work cross-functionally between the sales, marketing, and product development teams in execution of events & trade marketing programs within budget and timelines for independent, chain, farm & ranch, law enforcement and conservation customers.
• Incorporate brand ambassadors into targeted promotions & events.
• Provide necessary input to the supply chain team to help ensure forecast accuracy of products & materials needed for events & promotions.
• Analyze and communicate post-promotional results then recommend actions to continually enhance program ROI and execution working closely with finance.
• Develop product training materials & initiatives collaborating with product development and marketing to be used by the field sales team.
• Effective communication of initiatives, objectives and plans to internal stake holders and external sales teams that align with the business calendar.
• Engage in account presentations and events.
• Perform specific and delegated duties as assigned by management.

Performance Measurements:

• Sales achievement – overall company sales and channel sales will be measured against goal.
• Understanding and executing to multi-channel customers including independent dealers, chains, law enforcement and conservation accounts
• In-store merchandising as it relates to branding, shop-in-shop fixtures, and point-of-sale displays
• Drop shipment execution – budgeted vs. actual
•  

Supervisory Responsibilities:

N/A

Who you are:

You always strive to do a good job.  But wouldn’t it be great if your job was also your hobby or passion working for a company that is a mainstay in the shooting sports industry.  You care about quality at every level.  You enjoy learning and growing and to be acknowledged for your valuable contributions.  

You also have:

• Effective project management and time management skills with attention to detail and ability to work cross-functionally within the organization.
• Ability to multi-task, and manage deadlines in a dynamic, fast paced work environment.
• Strong interpersonal skills, written, verbal and presentation.
• Proficient in Microsoft Office, Excel, Power Point.

Qualifications:

• Bachelor’s degree or equivalent work experience.
• 3+ years in channel management and/ or marketing experience within the retail space.

Other General Job Requirements:

• Regular and satisfactory attendance is required.
• Ability to travel, work flexible hours and weekends is required.
• Periodic domestic travel required including customer visits and industry trade shows.

Physical Demands and Work Environment:

Benelli USA is committed to working with its employee to reasonable accommodate them with the physical aspects of the position.  The following list outlines the physical considerations that are normally encountered in this job.

• Occasionally required to walk.
• Frequently required to sit.
• Occasionally required to climb, balance, bend, stoop, kneel or crawl.
• Continually required to talk or hear.
• While performing the duties of this job, the noise level in the work environment is usually moderate. 
• The employee must occasionally lift more than 50 pounds.
• Specific vision abilities required by this job include Close vision; Distance vision; Color vision; Peripheral vision; Depth perception and ability to adjust focus.