Glaukos Marketing Director, Cornea (Epioxa) – Aliso Viejo, CA

High visibility. Launch impact. Shape how a first-in-class cornea therapy reaches physicians and patients.

Lead HCP marketing for Epioxa and help define brand strategy, messaging, and execution to build the keratoconus market and accelerate adoption. This role sits at the center of brand management, promotion, field partnership and execution, and customer engagement – translating information into compelling, scalable brand plans.

This is a high-impact opportunity to shape a brand, build a market, and drive meaningful growth in a rapidly evolving corneal health space.

How You’ll Make an Impact

Drive HCP brand strategy and execution for Epioxa, aligning plans to clear growth and adoption metrics
Build and deploy high-impact promotional campaigns across digital, print, video, and field enablement
Shape product positioning, claims, and messaging into effective launch and in-line brand tactics
Expand awareness in the keratoconus market through physician, staff, and practice education initiatives
Develop and activate KOL strategies, including speaker bureau, peer-to-peer programs, and congress presence
Partner cross-functionally (Sales, Training, Medical Affairs, Regulatory, Legal, Clinical) to drive consistent, compliant execution
Equip the field with tools and training that translate strategy into measurable pull-through execution
Track performance, generate insights, and optimize campaigns to increase account penetration and utilization
Lead budget planning and vendor management to ensure efficient, compliant execution

What You Bring

15+ years of experience, including medical device or pharma marketing within ophthalmology/eyecare
Bachelor’s degree required; advanced degree (MBA/MS) preferred
Proven brand leadership with strong track record in product launches and campaign execution
Deep understanding of HCP marketing, buy-and-bill dynamics, and physician engagement strategies
Established KOL network and ability to influence across senior stakeholders and cross-functional teams in eyecare
Strong business acumen—able to connect data, insights, and strategy to drive growth
Travel: 30% (congresses, field engagement, KOL activities)

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