Assistant Manager – Performance Marketing

Job Overview

Software Finder is seeking an experienced and results-driven Assistant Manager – Performance Marketing to support and scale paid acquisition for its B2B software discovery and lead-generation marketplace.

This highly hands-on and ownership-focused role is responsible for managing substantial advertising budgets, optimizing lead quality, improving conversion funnels, and driving measurable revenue growth across multiple software categories.

Key Responsibilities

• Plan, execute, manage, and scale paid acquisition campaigns across Google Search and Meta Ads.

• Own the complete campaign lifecycle, including campaign ideation, setup, keyword research, audience targeting, bidding strategies, A/B testing, optimization, and performance analysis.

• Manage monthly advertising budgets exceeding USD 100,000, ensuring efficient allocation across channels and software categories.

• Improve key performance indicators, including cost per lead, cost per converted lead, conversion rates, revenue, and return on ad spend.

• Optimize conversion funnels across the customer journey, including ad click to lead, page view to lead, and lead to converted opportunity.

• Lead landing-page optimization and conversion rate optimization initiatives through structured experimentation and A/B testing.

• Write compelling and conversion-focused text ads and ad copy aligned with campaign objectives.

• Implement, manage, and validate conversion tracking and attribution using Google Tag Manager and Google Analytics.

• Analyze multi-channel and multi-category campaign performance to identify opportunities for scaling, cost reduction, and revenue growth.

• Collaborate closely with SDR and sales teams to assess lead quality through call outcomes, email activity, and conversion feedback.

• Refine targeting, messaging, keywords, and campaign structures based on lead-quality and sales-conversion insights.

• Build performance dashboards and prepare reports highlighting results, trends, learnings, risks, and recommended actions.

• Present campaign performance, commercial insights, and growth recommendations to senior stakeholders.

• Stay informed about platform updates, competitor activity, market trends, and emerging performance-marketing practices.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or a related discipline.

• At least 4 years of hands-on performance-marketing experience, with a strong focus on PPC and lead-generation campaigns.

• Demonstrated experience managing paid advertising accounts with monthly spends of USD 100,000 or more.

• Advanced expertise in Google Ads, including Search campaigns, keyword strategies, bidding models, campaign structures, and optimization.

• Hands-on experience managing and optimizing campaigns through Meta Ads.

• Proven success in increasing revenue and ROAS while reducing cost per lead and acquisition costs.

• Strong understanding of conversion funnels, landing-page optimization, CRO, A/B testing, and experimentation frameworks.

• Practical experience implementing and managing conversion tracking and attribution.

• Experience managing multi-channel and multi-category advertising portfolios.

• Strong analytical skills with the ability to translate complex data into clear and actionable recommendations.

• Commercial understanding of lead quality, sales conversion, and revenue attribution.

• Excellent written and verbal communication and stakeholder-management skills.

• Hands-on proficiency with:

  • Google Ads

  • Meta Ads

  • Google Tag Manager

  • Google Analytics

  • SEMrush

  • Ahrefs

  • Looker Studio

Preferred Skills

• Experience working in a B2B SaaS, software marketplace, technology marketplace, or lead-generation business.

• Understanding of complex B2B customer journeys and lead-conversion cycles.

• Experience collaborating with SDR, business development, and sales teams to improve lead quality.

• Knowledge of CRM-based attribution, offline conversion tracking, and lead-source analysis.

• Experience building automated reports and executive dashboards in Looker Studio.

• Strong copywriting skills for performance ads and conversion-focused landing pages.

• Ability to manage multiple campaigns, categories, priorities, and budgets in a fast-paced environment.

• Proactive, ownership-driven approach with strong attention to detail and a focus on measurable business results.