BRAND DEVELOPMENT MANAGER

GMT was founded in 1986, we are dedicated to the sale and distribution of chilled, frozen food and dry goods.

Essentials Functions:

• Lead the development and execution of the go-to-market strategy for each assigned brand or category in collaboration with brand principals and internal GMT teams.
• Identify market opportunities and risks to ensure successful product launches and sustained brand growth.
• Determine and implement the pricing strategy for all products, ensuring alignment with GMT’s required margins.
• Collaborate with Sales Leaders to ensure competitive and strategic pricing in line with market demands.
• Coordinate and execute approved marketing and promotional plans with the support of both the Marketing and Sales teams to maximize brand visibility and product sales.
• Drive brand activation efforts and promotional campaigns to enhance market presence and consumer engagement.
• Oversee the Trade Marketing Manager’s work plan on a weekly basis, or as needed, to ensure it is executed in alignment with GMT goals and priorities, if applicable.
• Prepare and present business review presentations as required (monthly, quarterly, and/or annually) for brand principals and suppliers to review performance and strategy.
• Serve as the primary point of contact for brand principals, ensuring alignment on objectives, promotions, and marketing investments.
• Develop, track, and report on sales budgets for each assigned brand, ensuring alignment with overall business objectives.
• Identify and analyze key sales metrics to assess performance and recommend adjustments as needed.
• Develop, track, and report on the marketing investment budget for each brand, ensuring all expenditures are aligned with business priorities and deliver maximum ROI.
• Produce and deliver quarterly status updates for each brand, providing insights into sales performance, market trends, and promotional effectiveness.
• Report on budget usage, forecasting, and planning for future brand development initiatives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management, preferably within the distribution industry.
• Strong understanding of pricing strategies, market dynamics, and sales planning.
• Excellent communication and presentation skills with experience preparing business reviews.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint) and CRM systems.
• Bilingual (Spanish & English)

Schedule:

• Exempt
• Monday- Friday 8:00 am-5:00 pm

As a regular employee, GMT can offer you:

• Health insurance with employer contributions
• Retirement plan (401(k)
• Vacation days
• Sick days
• Holidays

GMT LLC. is an equal opportunity employer where an applicant's qualifications are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity or expression, or any other basis prohibited by law.