Events Manager (Marketing)

Location: United States (East Coast Preferred)

Reports to: Chief Marketing Officer (CMO)

Type: Full-Time

About the role

• Liongard is looking for an Events Manager to own our event program end to end. This role plans, builds, and runs the full mix of events that put Liongard in front of the MSP community: sponsored industry events, self-hosted programs, regional roadshows, and in-market activations. You'll be on site for the events you build, not just behind the scenes.
• This is a hands-on role for someone who can manage a budget and a floor plan in the same week, and who's comfortable owning a project from first strategy conversation to onsite demand, through post-event reporting

What you'll do

• Own Liongard's Event Marketing Program (full event lifecycle) from strategy through execution, including planning, budget, logistics, vendor and venue management, on-site execution & management, and post-event reporting
• Develop and execute an annual calendar of sponsored conferences, customer events, regional roadshows, executive dinners, webinars, and field marketing programs.
• Represent and lead onsite execution, managing booth operations, event logistics, staffing, customer experience and real-time problem solving.
• Partner with sales and marketing to set event goals, target account lists, and follow-up plans so events convert into pipeline
• Manage event budgets and vendor relationships, negotiating contracts and controlling spend across a full calendar of programs
• Coordinate cross-functional stakeholders, including sales, product marketing, and executive leadership, to ensure events are staffed, resourced, and on message
• Build and manage event timelines and run-of-show documents, keeping every stakeholder aligned on deadlines
• Track and report on event performance, tying attendance and engagement back to pipeline and revenue outcomes
• Travel regularly to represent Liongard at events throughout the United States.

Qualifications

• 7-10 years of experience leading event marketing or event management, ideally in B2B SaaS, cybersecurity, IT or the MSP space
• Direct experience running sponsored events, self-hosted events, roadshows, and activations, not just supporting them
• A track record of owning events start to finish, from budget and planning through on-site execution
• Comfort traveling and working events in person; this role is on the floor, not just in the planning doc
• Strong vendor and budget management skills, with experience negotiating contracts and tracking spend
• Excellent project management skills and the ability to run multiple events at different stages simultaneously
• Clear, confident communication with executives, sales leaders, and external partners
• A willingness to travel frequently and serve as Liongard's onsite representative at events.
• Based in the United States; East Cost preferred.

Nice to Have

• MSP, IT services, or channel marketing experience
• Partner marketing or community program background
• Experience supporting product launches

Why Liongard

At Liongard, you'll have the opportunity to build and shape an event program that directly influences pipeline growth, customer engagement, and brand awareness in one of the fastest-growing segments of enterprise technology.

You'll join a collaborative marketing team, work alongside passionate industry experts, and help define how Liongard shows up across the MSP community. If you're excited about creating experiences that drive measurable business impact—and enjoy seeing your work come to life in person—we'd love to hear from you.