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Sales Director

Game Informer
Posted 2 months ago, valid for 18 days
Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • Game Informer is seeking a Sales Director to enhance B2B revenue streams and industry partnerships, requiring 5+ years of experience in B2B sales or business development.
  • The role involves leading the entire B2B sales process, including prospecting, closing deals, and managing client relationships, while selling ad placements and branded content across various platforms.
  • Candidates should possess a strong understanding of advertising and sponsorship sales, with familiarity in using LinkedIn automation tools and CRMs.
  • The position is remote, and the company values diversity and inclusivity in its hiring practices, aiming to create a collaborative environment.
  • Salary details are not explicitly mentioned, but the role is expected to be high-impact and hands-on, suitable for a self-starter passionate about gaming and digital media.

About the role

Game Informer has been producing industry-leading print magazines and engaging digital content for gaming enthusiasts since 1991. We’re looking for a Sales Director to expand our B2B revenue streams and industry partnerships.

You’ll architect and execute Game Informer’s B2B sales and partnership strategy from the ground up, and build a sales team. This is a high impact, hands on role at the intersection of sales and strategy — ideal for a self-starter who owns the full sales cycle and thrives in a fast changing, growth focused environment.

Key responsibilities

  • Lead the end-to-end B2B sales process: from prospecting and outreach to closing deals and managing long-term client relationships.
  • Sell ad placements and branded content across our magazine, website, and editorial channels.
  • Develop and package B2B offerings, including group subscriptions, integrated partnerships, and custom solutions.
  • Design special projects: collaborate with editorial and creative teams to develop new partnership formats and monetization strategies.
  • Identify and pursue new partnership opportunities with gaming, tech, entertainment, and adjacent industries.
  • Collaborate with marketing to design new revenue streams and support go-to-market strategies for B2B initiatives.
  • Handle inbound requests related to group subscriptions, partnerships, and advertising.
  • Optimize lead generation and outreach workflows using LinkedIn Sales Navigator, Apollo, and other outreach tools.
  • Build and maintain CRM systems to track pipeline, performance, and revenue projections.
  • Work cross-functionally with editorial, video, and design teams to ensure deliverables align with partner expectations.
  • Monitor industry trends and competitor activity to identify new business opportunities.
  • Test, learn, and iterate on pricing, bundling, and positioning strategies based on market feedback.
  • Nurture and grow client relationships to maximize upsell and cross-sell opportunities.
  • Build and manage a sales team (hiring, onboarding, coaching, and performance management).

Qualifications

  • 5+ years of experience in B2B sales or business development
  • Proven ability to own the entire sales cycle—prospecting, pitching, closing, and nurturing relationships
  • Strong understanding of advertising, branded content, and/or sponsorship sales
  • Experience with group licensing or B2B subscriptions
  • Familiarity with LinkedIn automation tools and outbound sales platforms
  • Highly organized and metrics-driven, with experience using CRMs
  • Excellent written and verbal communication skills.
  • Comfortable with basic design/editing tools; able to craft compelling sales copy and pitches, and independently edit presentations.
  • Collaborative, proactive, and independent; excited to build something from scratch
  • Passion for gaming, pop culture, or digital media (a big plus!)

Bonus points

  • Experience working with editorial brands, magazines, or online media
  • Selling to gaming companies and/or gaming audiences
  • Prior experience creating sales playbooks or go-to-market strategies for B2B products
  • Background in agency-side brand partnerships or sponsorship sales
  • Understanding of the gaming industry ecosystem (studios, hardware, platforms, events, etc)

Applications close on June 30, 2026.

After completing the application, shortlisted candidates will be asked to complete a brief practical assignment and/or participate in a case study interview, after which there will be a series of 2-3 interviews.

Equal opportunity

Game Informer is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We are a fully remote team across the US and Europe, with some of our team being part of the company for 20+ years.




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