Senior Strategist, Omnichannel & Lifecycle Marketing

The Role

As a Senior Strategist, you are the fixer for clients struggling with multi-channel orchestration and conversion. Leveraging deep expertise across email, SMS, push, web, and social, you architect audience-first strategies that drive measurable outcomes.

Working with major brands, you’ll diagnose performance gaps, map multi-touch journeys, and guide creative direction as a trusted thought partner – not a producer. You blend seasoned consulting instincts with hands-on channel knowledge to spot opportunities before they are obvious.

Proactive and results-driven, you anticipate industry shifts and challenge the status quo, consistently pushing for innovative, high-impact solutions that move beyond "business as usual.” By consistently delivering top-notch capabilities and fresh perspectives, you foster deep, long-term partnerships that keep clients coming back.

What You'll Accomplish

Cross-Channel Diagnostic & Audit

• Conduct in-depth audits of client omnichannel marketing programs, evaluating performance across email, SMS, push, in-app, web, and social
• Analyze cross-channel metrics holistically — email engagement, web conversion, paid media attribution, SMS performance, and app behavior — to identify where revenue and retention are leaking
• Synthesize findings into clear, prioritized strategic recommendations that clients can act on

Omnichannel Strategy & Journey Design

• Design multi-touch customer journey strategies across the full lifecycle: acquisition, onboarding, engagement, retention, and win-back
• Develop channel orchestration plans that define the right message, channel, timing, and audience for each stage of the customer journey
• Translate audience segmentation and behavioral data into journey logic that drives conversion and lifetime value
• Advise clients on how paid media, organic social, and owned channels should work together — from demand generation through post-acquisition nurture

Creative Strategy & Brief Development

• Lead creative briefing for cross-channel campaigns and journeys, translating strategy into clear direction on message hierarchy, call-to-action purpose, and channel-specific creative requirements
• Partner with creative teams — internal and client-side — to ensure creative executions serve the strategic intent at each journey stage
• Bring a consumer-first creative lens to B2C programs, with understanding of how tone, visual approach, and messaging vary by channel and audience

Client Advisory

• Serve as a trusted strategic advisor to your clients, operating as an embedded thought partner rather than a vendor
• Lead client-facing workshops, strategy presentations, and roadmap sessions with confidence and credibility
• Build trust with senior client stakeholders by combining rigorous analytical thinking with a practical, outcome-oriented point of view

Internal Practice Development

• Contribute to SH/FT’s omnichannel strategy practice by developing frameworks, methodologies, and POVs that can be applied across client engagements
• Mentor junior strategists and help raise the omnichannel fluency of the broader marketing strategy team

What You Bring

Experience & Expertise

• 10–15 years of experience in omnichannel or lifecycle marketing strategy, with meaningful time spent working on or with major consumer brands
• Demonstrated experience designing and advising on multi-channel marketing strategies that span email, SMS, push notifications, in-app messaging, web personalization, and social — with a strong grasp of how paid media connects to the owned channel ecosystem
• Background that includes B2C or consumer-facing programs at recognizable scale — experience with brands in healthcare, financial services, retail, entertainment, or similar consumer verticals is highly valued
• Experience gained within a consulting or agency environment at some point in your career, with the ability to manage multiple client contexts simultaneously
• Familiarity with leading marketing automation and CRM platforms (SFMC, Braze, Iterable, or similar); you don’t need to build in them yourself, but you need to understand what they can and can’t do

Skills & Capabilities

• Strong cross-channel diagnostic skills: the ability to look at a client’s metrics across channels and tell a coherent story about what’s working, what’s broken, and what to prioritize
• Journey design fluency: experience mapping customer lifecycles and translating audience insights into multi-touch orchestration logic
• Creative brief writing and the ability to translate strategy into actionable creative direction across channels
• Analytical enough to interrogate performance data and build recommendations from it; not required to be a data scientist, but must be comfortable synthesizing insights from dashboards, attribution models, and funnel metrics
• Confident, polished communicator who can present complex strategy to senior client stakeholders and facilitate alignment across cross-functional teams

Mindset

• Operates as a trusted advisor, embedded in client problems
• Equally comfortable at the strategic altitude of a multi-year roadmap and in the detail of a specific journey stage or channel brief
• Intellectually curious about how consumer behavior, technology, and creative intersect — and how they’re evolving
• Proactive about bringing a point of view, even when clients haven’t fully formed the question yet
• Collaborative by nature, with the self-awareness to know when to lead and when to listen

What We Offer

●        Competitive compensation aligned with your experience and impact

●        Remote flexibility

●        Collaborative culture that values diverse perspectives and innovative thinking

●        Work that makes a measurable difference for your clients

Why SH/FT:

SH/FT is a consultancy built for transformation. We bridge the gap between marketing, data, and technology to unlock growth for some of the world's most recognized brands. At SH/FT you'll shape the future of how organizations connect with their customers through intelligent architecture, scalable systems, and the power of data-driven strategy.

Comp & Benefits

The salary range for this role is $140,000 to $160,000. Salary is based on several factors including but not limited to skillset, relevant education, level of experience, certifications, and scope of responsibilities.

In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US.

No relocation assistance can be offered at this time.

All inquiries are held in strict confidence.