Marketing Specialist - Performance Media

Job Description

The Marketing Specialist - Performance Media is responsible for creating and optimizing paid advertising campaigns across key digital platforms. This role focuses on executing data-driven strategies, testing creative assets, and analyzing performance metrics to maximize results. The position supports the development, implementation, and continuous improvement of paid media campaigns on digital platforms to drive business growth and achieve marketing objectives.

Responsibilities

• Implement and optimize paid social media campaigns, primarily on Meta platforms (Facebook, Instagram), ensuring they achieve set performance targets
• Assist in setting up, optimizing, and auditing Google Ads search campaigns to improve key metrics 
• Track and adjust campaigns based on performance metrics, ensuring the best use of the advertising budget
• Work independently to test and refine creative assets, ad copy, and audience targeting to improve ad effectiveness
• Create and maintain performance reports, offering actionable insights to improve campaigns over time
• Work directly with marketing teams in establishing objectives and goals for each campaign

Skills and Knowledge

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field
• 0–2 years of experience managing or supporting paid media campaigns on Meta or Google platforms
• Google Ads or Meta Blueprint certification preferred

Physical Requirements

• Ability to operate a computer, keyboard, mouse, and other standard office equipment
• Able to clearly view and read information on a computer screen
• Occasionally lift or move items up to 15 pounds

Location

• On-site in Lenexa, KS

Pay Range