Paid Social Specialist

Company Overview:

BuildASign aims to make it easy and affordable for people to share their message or tell their story with custom and personalized products. We continuously innovate and improve to provide customers with exceptional value and an experience that fosters a long-lasting relationship. The Austin, Texas-based organization has grown since the company’s inception in 2005 to include more than 700 employees. BuildASign also operates EasyCanvasPrints.com and AlliedShirts.com. 

We’re committed to building a team where talented people can do meaningful work, continue developing their skills, and contribute new ideas. As BuildASign continues to grow, we’re looking for people with different experiences and perspectives who can help us make our products and customer experience even better.

Position Overview:

Join our Marketing team as the Paid Social Specialist. You'll plan, optimize, and report on paid social campaigns, primarily in Meta Ads Manager.

Key Responsibilities:

• Manage the day-to-day execution of paid social campaigns, primarily in Meta Ads Manager (Facebook and Instagram)

• Launch paid social campaigns, implement optimizations, and monitor campaign performance

• Support testing initiatives i.e. creative testing and incrementality testing, etc.

• Coordinate and manage organic social media posts

• Lead development and execution of influencer marketing campaigns

• Stay informed on social media platform updates and trends

• Cross collaborate with marketing team to drive revenue growth

• Execute on key projects that will grow social revenue and strategy 

To be Successful:

• Effective communication skills, both written and verbal

• Take initiative, follow through, and eager to learn, grow, contribute, and test across the paid social space

• Time-management, multitasking, and organizational skills

• Analytical with an ability to quickly learn new technology platforms

• Partner with team members across Marketing and other key stakeholders to identify opportunities, share insights, and improve processes

• Curiosity and commitment to continued learning and ability to implement new strategies

Qualifications:

• 2+ years of hands-on experience managing paid social campaigns, including Meta Ads Manager

• Experience analyzing campaign performance and identifying actionable insights

• Working knowledge of Microsoft Excel, including pivot tables and lookup functions

• Clear written and verbal communication skills

• Ability to manage priorities and collaborate across teams

Nice to Have:

• Ecommerce marketing experience

• Experience with creative or incrementality testing

• Familiarity with TikTok Ads, LinkedIn Ads, or Sprout

• Experience with Google Analytics

Benefits & Perks:

• Hybrid work schedule / Remote depending on location

• Comprehensive health insurance plans

• 401(k) retirement savings plan with company match

• Paid parental leave

• Paid Time Off, Floating Holiday, Holidays, and Volunteer Time Off

• Professional development and team building/company events

• Discounts on products produced by BuildASign