ABM Marketing Manager

We’re looking for an ABM Marketing Manager for our office in Alpharetta, GA. The position is fulltime. You’ll join an awesome team to support our growing customer base.

About the role

We're looking for a data-driven Digital & ABM Marketing Manager to manage and coordinate our account-based marketing efforts. In this role, you'll work cross-functionally with the NA Field Marketing team to plan, execute, and optimize programs that drive pipeline and engage high-value accounts across the demand generation funnel. You'll be the go-to expert for our ABM and digital demand generation engine, bringing both strategic thinking and hands-on execution. 

Key Responsibilities:

• 6sense Platform Ownership - As our 6sense expert, you will be the primary owner of the platform, from strategic planning to tactical execution.
  • Serve as the team's go-to 6sense authority, driving platform adoption, best practices, and internal enablement across marketing and sales 
  • Build, manage, and continuously optimize audience segments using 6sense intent data, firmographic filters, and buying stage signals 
  • Orchestrate end-to-end ABM campaigns within 6sense, including ad targeting, account scoring, and journey activation Configure and maintain 6sense dashboards and reporting to track account engagement, pipeline influence, and campaign ROI 
  • Manage 6sense's AI-driven predictions to prioritize in-market accounts and align outreach timing with buying signals 
  • Collaborate with Marketing Ops to ensure clean CRM/MAP integration with 6sense and accurate data flow 
  • Evaluate and test new 6sense features and capabilities as they are released, making recommendations for adoption 

• ABM and Digital Strategy & Execution 
  • Collaborate with Field Marketing to design and run ABM programs across 6sense, LinkedIn, Google, and beyond, covering 1:few and 1:many strategies with a clear focus on pipeline impact 
  • Partner with Field Marketing and Sales to identify and prioritize target account lists based on intent signals, firmographics, and opportunity data 
  • Design tailored messaging and content strategies for specific accounts and buying stages, maximizing engagement and conversion 
  • Orchestrate multi-channel ABM plays that span digital advertising, email, direct mail, events, and sales outreach, with 6sense as the connective tissue 
  • Work with content and creative teams to develop assets that resonate with key personas and pain points 
  • Continuously test and refine campaign tactics based on performance data and evolving account needs 

• Cross-Functional Alignment 
  • Provide Sales with actionable 6sense insights, including account scoring, intent spikes, and engagement signals, to prioritize outreach 
  • Coordinate with Field Marketing to integrate ABM campaigns with regional events, field programs, and pipeline goals 
  • Partner with Marketing Ops to ensure proper campaign tracking, attribution, and reporting across systems 

• Performance & Optimization 
  • Own ABM campaign reporting: track account engagement, influenced pipeline, and ROI across all programs 
  • Use 6sense analytics alongside other BI tools to derive insights and make data-driven optimization decisions 
  • Manage campaign budgets effectively, maintaining a strong focus on efficiency and ROI 
  • Stay current on digital and ABM trends, 6sense product updates, and B2B intent data best practices, and bring those insights back to the team 

About you

To excel in this role, you should have:

• Proven experience in Account-Based Marketing (ABM) and digital demand generation
• Hands-on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)
• Strong understanding of CRM and MAP platforms, including Salesforce
• Experience building and executing multi-channel marketing campaigns
• Ability to analyze full-funnel performance metrics and optimize based on data insights
• Strong collaboration skills with Sales, Field Marketing, and Marketing Operations teams
• Familiarity with intent data, account segmentation, and ABM strategy development
• Detail-oriented with strong project management and execution capabilities

About Aptean 

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’ s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’ s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations. 

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.