Senior Email Marketing Coordinator

Description

Practical Farmers of Iowa is Hiring a Senior Email Marketing Coordinator 

About PFI 

Practical Farmers of Iowa is a nonprofit organization that has worked to equip farmers to build resilient farms and communities since 1985. We create learning opportunities via farmer-led events, on-farm research and educational content through our robust network of farmers. We also provide funding and technical assistance to help farmers adopt regenerative farming practices and grow farm businesses. Our vision is an Iowa with healthy soil, healthy food, clean air, clean water, resilient farms and vibrant communities. 

This work has always been rooted in our value of welcoming everyone and creating a culture of mutual respect. We believe that a diversity of people, ideas and perspectives strengthens our ability to find creative solutions, enriches our understanding and broadens our impact. At Practical Farmers, we celebrate this diversity and are committed to ensuring that our policies and practices create an equitable and inclusive workplace. We take equal opportunity seriously and seek to empower and support all applicants and teammates.? 

Practical Farmers offers a flexible, supportive and fast-paced work environment. Professional development is a core part of our culture and team members are encouraged to take independent initiative to help fulfill our mission.? 

About the Position  

We’re seeking a senior email marketing coordinator to lead PFI’s email marketing communication by creating, designing, editing and distributing engaging email communications. This role is also responsible for analyzing campaign performance and implementing processes to improve the consistency and efficiency of email marketing. In addition to email marketing, this position supports PFI’s broader digital communications strategy by creating social media content and occasionally updating website content.  

This position will help PFI expand our network and connect more farmers and landowners to our programming. This position will  join the hard-working, curious and ambitious marketing and communications team whose main goal is to help expand PFI’s reach and impact.

Duties 

• Develop stories and content for PFI’s weekly newsletter, Practical News  
• Edit, design and layout monthly email newsletters cross-functionally with PFI’s farmer-led education team 
• Develop content for PFI’s social media channels, including Facebook, Instagram and LinkedIn 
• Design and implement processes to ensure consistency and efficiency of email marketing work 
• Facilitate collaboration between departments and teams to achieve project deliverables 
• Manage capacity and budget efficiently to complete marketing work 
• Analyze email and social media metrics and report results 
• Respond to public inquiries, requests for resources and communications across email discussion groups and social media 
• Support digital marketing manager in maintaining PFI website 
• Other duties as assigned or volunteered to support department or team projects. 

Required Qualifications and Characteristics 

• Strong understanding of email marketing best practices, including audience engagement, subscriber list management and newsletter production 
• Three or more years developing and implementing email marketing campaigns 
• Manage and maintain email lists, including keeping subscriber lists accurate and up-to-date and creating segmented lists for campaigns such as events and fundraising   
• Develop, document and improve standardized processes for email creation, review, approval, scheduling and distribution 
• Experience writing and publishing social media content in a professional setting 
• Strong understanding of social media best practices and trends 
• Strong written communication skills with ability to write for diverse audiences and channels 
• Editing and proofreading skills with strong attention to detail 
• Gather content and input from multiple departments and stakeholders to coordinate email production from concept through deployment 
• Strong organizational and time management skills 
• Ability to establish and maintain governance for organization-wide email communications 
• Ability to coordinate cross-functional teams and facilitate timely review and approval of email communications 
• Ability to identify trends and recommend strategic improvements to email communication practices 
• Ability to manage multiple communication channels simultaneously while maintaining quality and consistency 
• Ability to work in a fast-paced environment and meet deadlines 
• Ability to receive feedback and make changes 
• Ability to work independently and within a team 
• Flexible, adaptable and a self-starter 
• Willing to try new things and learn new skills 

Desired Qualifications and Characteristics 

• A degree in marketing, communications or related field preferred 
• Basic understanding of agricultural production in Iowa    
• Experience using Salesforce   
• Experience using analytics tools to evaluate digital communication performance 
• Experience with website content management systems, WordPress preferred 
• Ability to respond to member inquiries and fairly enforce community guidelines in a discussion group setting 

This is a full-time position with potential for hybrid work. There is a minimum requirement of one to two days per month at the Ames, Iowa, office and seasonal travel around Iowa and surrounding states. The beginning salary range for this position is $55,000-$59,000 with annual opportunity for salary increases and position advancement.

PFI values its employees and is a flexible and supportive work environment. We offer employees a competitive benefits package that includes employee health insurance with 100% employer-paid premium, generous paid time off, flexible hours, six weeks of fully paid parental leave and 5% automatic 401k contribution after one year of employment.

We also encourage employee professional development and offer a range of specialty benefits employees can use to support their wellness, sustainability and financial goals. Examples of our specialty benefits include contributions towards spouse or dependent health insurance, stipends for remote workers and reimbursements for fitness costs, CSA subscriptions, student loans or eco-friendly purchases. Practical Farmers is a family-friendly employer.

Please apply by completing an application (including contact information, cover letter, resume and references). Applications will be reviewed on a rolling basis.