Business Development Specialist

Business Development Specialist

Advocate Support Services, Inc. 
Annapolis, Maryland | Full-Time | Exempt | Hybrid/Field-Based

Help Expand Access to Mental Health Services

Advocate Support Services is seeking a full-time Business Development Specialist to support our Maryland community-based Psychiatric Rehabilitation Program (PRP).

This role is responsible for building ethical, compliant, and sustainable referral partnerships that increase qualified PRP referrals, strengthen referral-source engagement, support completed admissions, and contribute to census growth. The Business Development Specialist manages a defined territory across Advocate's Greater Baltimore/Central Maryland service area and tracks outreach activity through HubSpot CRM.

This role is ideal for a motivated business development professional who enjoys building meaningful community partnerships while helping individuals gain access to life-changing behavioral health services.

The ideal candidate is a disciplined relationship-builder with healthcare or behavioral health outreach experience, strong follow-through, excellent communication skills, and the ability to represent Advocate professionally in a compliance-driven Medicaid behavioral health environment.

Key Responsibilities

• Build andmaintainrelationships with behavioral health providers, hospitals, discharge planners, social workers, care coordinators, shelters, community organizations, and other referral partners.
• Develop and execute territory-based outreach strategies that generate qualified referrals and strengthen referral-source engagement.
• Conduct in-person visits, virtual meetings, presentations, networking activities, and follow-up communications.
• Manage referral-source accounts, outreach activity, and relationship development within HubSpot CRM.
• Re-engage inactive referral sources andidentifynew partnership opportunities.
• Collaborate with Admissions, Program, and Operations teams to improve referral flow, referral quality, and service access.
• Represent Advocate at provider meetings, community events, networking opportunities, and professional association activities.
• Ensure all outreach activitiescomply withHIPAA, Medicaid requirements, organizational policies, and ethical referral-development practices.

Required Qualifications

• Two (2) or more years of experience in healthcare business development, behavioral health outreach, provider relations, referral development, account management, or related relationship-based roles.
• Demonstrated ability to develop andmaintainprofessional partnerships.
• CRM experiencerequired; HubSpot preferred.

• Strong communication, presentation, and organizational skills.
• Valid Maryland driver's license and reliable transportation.
• Proficiencywith Microsoft 365, including Outlook, Teams, and SharePoint.
• Ability torepresentAdvocate professionally, ethically, and consistently in the community.

Preferred Qualifications

• Experience in behavioral health, mental health, PRP services, SUD programs, outpatient behavioral health, hospital discharge planning, Maryland Medicaid, or human services.
• Knowledge of Maryland behavioral health systems and referral pathways.
• Experience working with adults living with serious mental illness.
• Experience with CARF-accredited or regulated healthcare organizations.
• Experience delivering presentations and educational outreach to healthcare providers and community partners.

Education

Bachelor's degree preferred in business, marketing, communications, healthcare administration, psychology, social work, human services, or a related field. Directly relevant professional experience may be considered in lieu of a degree.

Compensation and Benefits

Salary range: $60,000-$78,000 annually, based on experience, demonstrated referral development capability, healthcare or behavioral health business development experience, CRM discipline, and fit with Advocate's operating needs.

Standard hiring range: $65,000-$70,000 annually, unless leadership approves a different placement within the approved range.

Vehicle allowance: Eligible for a $300/month car allowance due to required field-based outreach, referral-source development, and community relationship-management responsibilities.

Additional compensation: Eligible for a quarterly Business Development Performance Incentive after KPI, documentation, compliance, quality, CRM, and system-verification standards are met. Target annual incentive is $8,000-$12,000; maximum annual incentive is $20,000, subject to plan rules, verification, approval, payroll processing, and applicable law.

Incentive compliance note: This incentive is not a commission for referrals. Referrals, admissions, or outreach activity that are not properly documented, compliant, and verifiable do not qualify for incentive payment.

Benefits: The organization offers a comprehensive benefits package that includes paid time off (PTO), paid sick leave, and ten paid holidays annually. Employees are also eligible for a 401(k) retirement savings plan, as well as medical, dental, and vision insurance. In addition, the company provides employer-paid short-term disability coverage.

About Advocate Support Services