Local Marketing Manager

About the Role

The Local Marketing Manager is responsible for driving local brand awareness, guest traffic, growth of membership, and venue revenue by building meaningful community partnerships, executing local marketing initiatives, creating engaging brand experiences, and establishing PopStroke as a valued part of the local community.

Core Responsibilities

· Create Local Brand Awareness

· Drive Membership Growth & Retention

· Build & Manage Community Partnerships

· Support Event Sales Team

· Capture & Organize Content

· Manage In-Venue & Promotional Assets

· Develop Influencer & Ambassador Relationships

· Maintain the Local Events Calendar

· Manage Online Presence & Google Reviews

· Drive Guest Engagement

· Track Marketing Performance & Reporting

Community Presence

· Build, maintain, and strengthen relationships with local businesses, youth sports organizations, schools, chambers of commerce, hotels, apartment communities, nonprofits, and other community partners.

· Identify and execute partnership opportunities through sponsorships, fundraisers, networking events, festivals, and community activations that generate measurable awareness, guest traffic, memberships, and event leads.

· Collaborate with Venue Leadership and Corporate Marketing to secure approval for sponsorships, budgets, and promotional opportunities.

· Represent PopStroke at local events and serve as the venue's brand ambassador to strengthen community awareness and engagement.

· In college markets, manage relationships and partnerships with local universities, including student organizations, athletics, campus departments, alumni groups, and Greek life, to drive brand awareness, memberships, group events, and student engagement.

Digital Marketing

· Capture and organize high-quality local photo and video content for use across social media, email, digital advertising, and corporate marketing channels.

· Manage the venue's Facebook page, including content publishing, guest engagement, event promotion, and community interaction.

· Manage the local influencer program, including identifying local creators, coordinating hosted visits, managing select free memberships, and cultivating long-term relationships.

· Ensure all local marketing collateral, digital assets, menus, promotional materials, signage, and venue information remain current and accurate.

· Maintain accurate business information, photos, and promotions across online listings, including Google Business Profile, Chambers of Commerce, CVBs, tourism websites, and other local directories.

· Monitor Google reviews daily and respond professionally to guest feedback while partnering with Operations to address opportunities for improvement.

Marketing Operations

· Spend time in the venue during peak business hours and major events to engage guests, gather feedback, and identify opportunities to enhance the guest experience.

· Support membership acquisition, retention, and engagement by fostering member relationships, driving referrals and repeat visitation, and executing member-exclusive events in collaboration with Operations to deliver exceptional member experiences.

· Own the local marketing calendar, ensuring alignment between corporate campaigns, venue events, community partnerships, holidays, and seasonal promotions.

· Collaborate monthly with Event Sales Team to generate leads, support bookings, and maximize local event opportunities.

· Maintain organized databases of partnerships, marketing contacts, influencers, and community organizations.

· Track marketing performance and prepare monthly reporting on key initiatives, partnerships, memberships, events, and promotional results.

Estimated Time Per Area

· Community Presence: 40%

· Digital Marketing: 25%

· Marketing Operations: 25%

· Miscellaneous: 10%

Qualifications

· Bachelor's degree in Marketing, Communications, Business, Hospitality, or a related field preferred.

· 1–2 years of experience in marketing, community engagement, hospitality, event marketing, or business development.

· Strong networking, communication, organizational, and project management skills.

· Self-motivated with the ability to work independently and collaboratively.

· Experience with social media and influencer marketing preferred.

· Ability to travel within the defined market.

· Ability to work evenings and weekends as needed.

PopStroke is an Equal Opportunity Employer

PopStroke participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.