Manager, Marketing (Paid Media & Digital Campaign)

Basic Function of the Position:

The Consumer Technology Association (CTA)® is seeking a results-driven Manager, Marketing with a strong focus on paid media and digital campaign execution. This role leads performance marketing efforts for CES®, while also supporting broader marketing initiatives including campaign development, presentations, and cross-functional projects.

You will manage multi-channel paid media campaigns across platforms such as Google, Meta, and programmatic, while partnering with internal teams to translate marketing strategy into clear, compelling materials and campaigns. This role requires a mix of analytical thinking, creativity, and strong business acumen.

Critical Duties and Responsibilities 

• Lead strategy, execution, and optimization of paid media campaigns across search, social, and programmatic channels. 
• Manage agency partners, budgets, and performance to drive efficient, measurable results. 
• Analyze campaign performance and translate data into actionable insights and recommendations. 
• Develop and test audience targeting, messaging, and creative to improve campaign effectiveness. 
• Support the development and execution of integrated marketing campaigns across digital channels. 
• Build clear, compelling presentations, reports, and marketing materials to communicate performance, strategy, and opportunities to internal stakeholders. 
• Partner with sales and cross-functional teams to align marketing efforts with business goals and revenue opportunities. 
• Contribute to broader marketing initiatives, including email, content, and event support as needed. 
• Identify new opportunities, platforms, and strategies to improve marketing performance and efficiency. 
• Stay current on digital marketing trends, tools, and best practices.

Work Experience:

• Experience: 5+ years in marketing, project management, or digital marketing.
• Education: BS in Marketing, Communications, Business, or a related field.

Education/Training:

• Bachelor’s degree in communications, marketing, business, or related field preferred, or commensurate experience.

Skills/Capabilities/Technical:

• Strong experience in paid media and digital advertising (Google Ads, Meta, programmatic platforms). 
• Ability to manage and optimize campaigns with a focus on performance, efficiency, and ROI. 
• Analytical mindset with experience in campaign reporting, insights, and optimization. 
• Strong communication skills with the ability to build presentations and clearly communicate data and strategy. 
• Solid understanding of broader marketing channels including email, content, and SEO. 
• Experience with marketing analytics tools (Google Analytics/GA4) and CRM platforms (Salesforce preferred). 
• Strong project management skills and ability to manage multiple priorities. 
• Ability to work across teams and contribute to a range of marketing initiatives.
• Experience working with Salesforce Journey Builder a plus, but not a criteria. 

Additional Information: 

• Some overtime and travel required. 
• Position requires travel to Las Vegas for CES.