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Regional Sales Manager

Forte Opening Solutions
Posted a month ago, valid for 18 days
Location

Arlington, TX, US

Salary

Competitive

Contract type

Full Time

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Sonic Summary

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  • USA Wood Door is seeking a Regional Sales Manager based in Arlington, TX, to lead sales efforts across a defined territory with a focus on new business development and customer relationship management.
  • Candidates must have a minimum of 10 years of sales and customer service experience in the commercial building materials industry, with at least 5 years in a leadership role managing sales teams and third-party representatives.
  • The role involves executing commercial strategies, managing independent rep groups, and driving market share growth while ensuring positive customer experiences.
  • This is a base salary-exempt position with a commission structure, and candidates should expect significant travel, approximately 75%, within the assigned region of TX, OK, AR, and LA.
  • Qualified applicants should possess a Bachelor's degree or equivalent experience and demonstrate proficiency in sales management, CRM systems, and effective communication.

Job DetailsJob Location: ARLINGTON, TX 76011Job Category: SalesAt USA Wood Door, we deliver tailored solutions with trusted service, exceptional quality, and superior speed. Our team works closely together and with our customers to understand project needs, craft custom doors and frames, and deliver them fast – often in two weeks or less. With deep expertise and a commitment to reliability, we help customers solve problems and keep projects on track across industries like healthcare, hospitality, education, and retail. If you’re ready to make an impact in a collaborative, fast-paced environment, join USA Wood Door and help lead the way in speed, service, and quality. This position is responsible for executing the commercial strategy, as developed by leadership, within an assigned  region for the business unit. The individual is accountable for providing leadership that exemplifies company core  values to foster positive customer experiences, grow and develop market share within an assigned region, deliver  year-over-year regional growth,and capture maximum mindshare of rep groups in the region. This position has  direct reports that may include Territory Sales Representatives and/or will manage third-party rep groups in the  region. This is a ‘field-facing’ sales leader, with significant customer-facing time and partner selling with TSRs and  Rep Groups. The Regional Sales Manager reports to the Director, National Sales of the business unit. The Key Accountabilities of the Regional Sales Manager (RSM) are as follows. Key Accountabilities: New Business Development (50%) • Lead regional sales performance across a defined territory, including revenue growth, specification activity,  and market expansion. • Develop and execute territory business plans focused on both maintaining existing accounts and driving  new opportunities. • Utilize partner selling to work with the rep groups or TSRs in the field to promote products and programs. • Understand regional market share by product line to properly request marketing, sales, and customer  service resources to a territory or customer group. • Use a ‘hunting’ mentality within the region to maintain a pipeline of pure prospects to convert to new  customers, as well as upgradable accounts for conversion to full-line accounts. Meet or exceed quarterly  conversion metrics as part of routine work within the region. • Promote the company’s unique selling propositions and differentiators, using marketing collateral, samples,  and demonstrations to highlight the product and services and win new distributor customers. • Collaborate with marketing to continuously maintain a queue of new or upcoming projects to bring to  distributors in the territory and partner sell on with rep groups or TSRs. Rep Group Management (25%) • Manage and develop a network of independent manufacturers representative groups (rep groups), driving  accountability for pipeline, specifications, revenue results, and market growth. • Evaluate rep group performance and optimize regional coverage, including onboarding new agencies or  restructuring territories as needed in partnership with the Director, National Sales. • Establish consistent operating cadence with rep groups, including pipeline reviews, performance  management, and monthly/quarterly forecasting. • Drive specification activity with architects, designers, project managers, estimators, and engineers to  ensure company products are specified and preferred. • Support and document development of rep group capabilities, including training, coaching, and  performance improvement initiatives. Customer Relationship Management (15%): • Use standardized rep group or TSR territory summaries and dashboards provided by Sales Operations, to  lead monthly meetings, summarize commercial details, discuss new market opportunities or products, and  initiate targeted growth. • Produce quarterly business reviews for ‘top 20’ strategic accounts within the region and ensure in-person  strategic account management (SAM) meetings with those customers and assigned sales representative(s)  to present summaries, suggest changes or edits to programs, and review the partnership.  • Grow distributor stocking programs for quick ship offerings in metal, wood, and hardware with annual  updates and audits based on market needs. • Adhere to standardized CRM processes, ensuring all TSRs or rep groups document customer interactions in  the same standardized manner. • Attend industry events, customer promotions, and company sponsored programs to represent the  business, entertain customers, and develop new relationships and learnings. • Ensure adherence to standardized commercial policies and procedures as they relate to business and  territory development, strategic account management, go-to-market strategy, and proposal development  within the region. Commercial Excellence (10%) • Summarize weekly or monthly regional Key Performance Indicators (KPIs) such as prospect conversion,  account upgrades, sales program summaries, order intake, or strategic account growth for the assigned  region.  • Maintain the integrity of the ERP system and sales configurator, ensuring all data entry is accurate for  manufacturing and shipping. • Visit customers and prospects with rep groups or TSRs, in person, on a regular basis (~60% travel) to ensure  optimal relationship management and capture critical voice of customer feedback. Take ownership of such  feedback when quick action is required. • Evaluate and provide feedback to the TSRs and Rep Groups assigned to the region. Document  development plans for underperforming TSRs or Rep Groups to ensure improvement or replacement. • Ensure rep group adherence to sales agreements within assigned territories.   QualificationsEducation and Experience Requirements: • Bachelor’s degree in business, marketing, sales, or related field required, or significant and equivalent  industry and sales leadership experience. • 10+ years of sales and customer service experience within the commercial building products or related  industry. Door and hardware experience is a plus. • 5+ years leading regional sales through a combination of third-party rep groups and territory sales  representatives.  Technical Knowledge and Skills Requirements: • Must possess excellent skills using Microsoft Word, Excel, Outlook, and PowerPoint, with the ability to  communicate effectively, efficiently, and concisely using each one. • Must have previous experience utilizing CRM systems to manage customer information accurately. • Must be an extremely effective, professional, and polished communicator in person, via telephone, or  electronically. • Must have building material sales or manufacturing experience and/or sound working knowledge of door  and hardware industry products. • Prefer previous experience implementing AI solutions within commercial sales. • Excellent proficiency in the English language in reading, writing, speaking, and comprehending. • Ability to visually inspect, read, and verify detailed data, documents, or equipment outputs on a screen or  paper. • Ability to perceive and comprehend auditory information or verbal instructions during meetings and phone  calls. • Ability to document, compose, and convey clear information and accurate notes in written formats. • Must be able to sit or stand for extended periods while traveling, with customers, or in plants. Hours, Travel, and Location: • Salary-exempt plus commission for regional sales growth and overall performance. • Requires flexibility to work extended hours and/or weekends as needed. • This position must be based within a major metro market in the assigned regional territory and within a 30- mile proximity to a major airport. • ~60% travel within a multi-state region is required for customer visits, rep. group partner selling,  participation in company or customer events, and engagement initiatives within the industry.




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