Senior Director of Marketing, POLITICO Live

We’re seeking a Senior Director of Event Marketing to architect and execute the end‑to‑end marketing strategy for POLITICO Live. This leader will grow audiences for both in‑person and online audiences, develop compelling content and campaigns, and deliver measurable business results in established and emerging markets. 

What sets POLITICO apart is our unwavering commitment to nonpartisan, fact-driven journalism and our exceptional depth, with nearly 600 journalists—across seven newsrooms and with expertise in more than 40 policy beats—dedicated to decoding political dynamics and policy implications. We've established ourselves as essential in today's complex political landscape by providing unmatched reporting and analysis with a global lens. POLITICO Live events represent the physical manifestation of our mission—convening the most influential stakeholders for urgent, news-driven conversations that add depth and context to the discussions that genuinely matter. 

Who You Are: 

• A strategic, results-driven marketing leader with deep experience in event marketing and audience growth. 

• Skilled at building integrated, multi-channel campaigns that drive measurable engagement and ROI. 

• Comfortable operating in a fast-paced, cross-functional environment with multiple stakeholders and priorities. 

• Analytical and data-savvy, with the ability to translate insights into actionable strategies and optimizations. 

• A creative storyteller who can craft compelling, on-brand content across diverse platforms and formats. 

• Collaborative and low-ego, with proven success influencing senior leaders and aligning teams toward shared goals. 

What You’ll Do: 

Strategy & Planning 

• Build the annual and event‑level marketing strategy to drive qualified registration and attendance for in‑person events across different markets  

• Re-imagine the technology and workflows necessary to grow our business while collaborating efficiently with our centralized marketing department and audience/data teams.This individual would own any potential system migration and consider data integrations across the organization, such as how best to leverage our on-site Registration initiative to benefit our in-person event audience 

• Segment audiences and develop positioning, messaging, and value props tailored to policymakers, industry leaders, advocates, and other priority cohorts. 

• Identify and develop go‑to‑market approaches for new and emerging markets; size opportunities, pilot programs, and scale what works. 

• Work closely with video and online audience teams to build comprehensive and thoughtful social media campaigns – for both news content and brand content coming out of events. 

• Maintain a strong understanding of industry trends and developments; recommend enhancements for promotion and audience engagement – update team regularly on what our competitors are doing 

 Campaign Management 

• Own integrated, full‑funnel campaign plans (email, paid/organic social, search, web, partner and affiliate marketing, media placements, and on‑site activations). 

• Manage pre‑event demand generation, on‑site attendee experience, and post‑event engagement and amplification, including replays, highlight clips, and content syndication. 

• Work closely with client management on integration of partner branding and messaging in event promotion and audience engagement, and manage deliverable  timelines 

• Build and manage event marketing calendars and timelines; ensure on‑time, on‑brand delivery. 

Content & Creative 

• Create event‑specific content and marketing assets: landing pages, emails, ad copy, social posts, one‑pagers, speaker graphics, sizzle reels, and post‑event recaps. 

• Ensure brand consistency, clear calls‑to‑action, and accessibility across formats. 

Cross‑Functional Collaboration 

• Partner closely with Sales, Product Marketing, Editorial/Programming, Communications, and Event Production to align goals, audiences, and success metrics. 

• Coordinate with the Client Management Team on partner deliverables and sponsor amplification; support sales enablement with toolkits and performance reporting. 

• Work closely with Data & Insights and Professional Subscription teams on audience data management and hygiene, integrating event audiences into full POLITICO audience journey  

Performance & Insights 

• Define and track KPIs (registrations, attendance, audience quality, engagement, conversion, pipeline/ROI, CAC/LTV for paid channels). 

• Build dashboards and deliver actionable readouts with clear test‑and‑learn recommendations to inform future programming and investments. 

Operations & Vendor Management 

• Oversee event marketing tech stack (e.g., Cvent/Splash) 

What You’ll Need: 

• Proven experience in event marketing and project management; track record driving attendance and engagement for both in‑person and online audiences. 

• Strong understanding of social media platforms and products optimization on each 

• Strong strategic thinking and analytical skills; adept at building plans from audience insights and market data. 

• Excellent organizational and time‑management abilities; comfortable prioritizing across multiple concurrent projects and deadlines. 

• Proficiency with marketing and analytics platforms such as Google Analytics/GA4; event management tools (e.g., Cvent, Splash); CRM/MA (e.g., Salesforce, Marketo) 

• Outstanding communication and writing skills with the ability to craft compelling, on‑brand content. 

• Collaborative, low‑ego working style with experience influencing cross‑functional stakeholders. 

• 10+ years of relevant experience; media, policy, or B2B events background is a plus. 

We value our people. Click here for more on what we offer and what it’s like to work for POLITICO. 

Let’s keep in touch. You can view our list of open positions here. We hope to see your application soon! 

About Us. 

POLITICO illuminates the forces shaping global power. Since 2007, we have delivered intelligence that anticipates tomorrow's headlines, not reports on yesterday's news. As politics has increasingly become the defining force of our era, our work has never been more vital. 

Cabinet secretaries and Ministers start their mornings with our analysis. CEOs shape strategy around our reporting. Advocacy leaders rely on our insights to move policy. We deliver the straightforward facts and clear-eyed analysis they need to navigate the most complex political landscape of our lifetimes.