Sales Director at Spring Arbor of Athens

Now Hiring: Sales Director
Spring Arbor of Athens | Athens, TN

Spring Arbor of Athens is seeking an energetic, outgoing, and relationship-driven Sales Director to join our 55-bed Assisted Living and Memory Care community!

This is more than a traditional sales position—it is an opportunity to guide seniors and their families through one of life’s most important decisions.

Our Sales Director will build meaningful relationships, learn each family’s unique needs, and help them determine whether Spring Arbor is the right place for their loved one to call home.

In this role, you will:

• Conduct community tours and follow up with prospective residents and families
• Build relationships with local healthcare providers, referral partners, and community organizations
• Manage leads and maintain consistent communication throughout the decision-making process
• Coordinate outreach activities, networking opportunities, and community events
• Partner with community leadership to create a welcoming and seamless move-in experience
• Develop strategies to increase awareness, generate leads, and support occupancy goals

The ideal candidate is confident, compassionate, organized, and comfortable connecting with people from all walks of life. You should enjoy being out in the community, building new relationships, and helping families navigate the senior living journey with honesty and care.

Previous senior living sales experience is highly preferred. A strong background in relationship-based sales, healthcare, hospitality, or community outreach may also be a great fit.

If you are passionate about helping others and ready to bring your energy, creativity, and sales experience to a community where your work truly matters, we would love to meet you!

The Sales Director is responsible for building and maintaining high occupancy levels at the Community. This position oversees the coordination, management and leadership of all sales and marketing activity of the Community.

Areas of Responsibility

• Present the Community to prospects using relationship-based selling techniques.   
• Provide ongoing customer service and first impressions training to Community associates. Every associate must be sales and customer service oriented.  
• Work with Maintenance and Housekeeping to coordinate move-ins and move-outs.  
• Develop and enhance Community image and reputation through appropriate public relations activities.  
• Coordinate a sales strategy that maximizes prospect interactions and time in the selling zone. 
• Recruit, manage, train, motivate, and evaluate Sales & Marketing (S/M) associates (where applicable) according to Company policies and procedures.
• Utilize payroll software platform to schedule S/M associates (where applicable) so that the Community has associates on duty six or seven days per week, based upon occupancy. This also includes scheduling for appropriate coverage during peak holiday time frames.
• Oversee and monitor that the S/M associates are properly accounting for hours worked. Review the time clock records with the Business Office Manager on a timely basis. Submit new hire paperwork as required.
• Plan and manage sales and marketing budget within approved guidelines and according to Company policies and procedures.
• Other job duties as assigned – see full job description. 

Required Qualifications

• Bachelor's Degree in business, marketing, or communications or equivalent experience.
• Minimum 3 to 5 years sales management experience.
• Proven track record of new business development and closing skills required.
• Must have a positive Criminal Background Screening.
• The Community is a drug free workplace; associates are subject to adherence to the Company Drug Free Workplace policy.
• Experience in relationship-based sales of services or intangibles is a plus.
• Must possess and maintain a valid driver’s license and an acceptable Motor Vehicle Record (MVR) in accordance with Company Fleet Safety standards. Driving is an essential function of this position and a condition of employment. Associates in this role are required to meet and maintain Company driving eligibility and insurability requirements to perform assigned job duties.
• MVR reviews will be conducted at hire and periodically thereafter in accordance with Company policy. Failure to meet or maintain Company driving standards may result in removal from driving responsibilities and may impact continued employment eligibility for this position.

Allegro Living, LLC serves as the parent company of Allegro Management Company and Spring Arbor Management Company, uniting decades of senior living expertise under one trusted name. Formed through the 2025 merger of two well-established brands, Allegro Living is building a premier senior living platform defined by inspired lifestyles, compassionate care, and meaningful regional reach. The only thing we're missing is YOU!

Equal Employment Opportunity & Non-Discrimination

Allegro Living provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.