This role will serve as a key part of the in-bar merchandising team, responsible for the execution and development in-bar signage and menu design.

Buffalo Wild Wings is the largest sports bar in America. We’re the largest pourer of draft beer in America. We have more sports on more screens than any establishment on the planet. Buffalo Wild Wings is not just a restaurant, it’s an experience.

As a core member of the IMC team, this candidate will drive execution of the in-bar menu & merchandising materials to improve the effectiveness of in-bar messaging. This position will also help drive the future state of how the brand can increase engagement for customers through its physical bar menu and promotional items.

This full-time position reports to the Sr. Manager, Merchandising and sits within the IMC group of the Buffalo Wild Wings marketing team. The role is located at the Inspire Brands Global Support Center in Atlanta, Ga.

Responsibilities:

Merchandising Creative Management

Lead day-to-day creative development and execution of in-bar merchandising for programs across BWW Activation Calendar

Partner with cross-functional teams and creative agency to ensure consistency across print, broadcast and digital channels

Once in-bar strategy for each Activation Window is determined, manage updating and distribution of merchandising grid

Manage creative development of program B-Dubs TV for system

Organize and load all new food & beverage photography in Sharepoint for internal team to utilize

Assist with process for creating and reviewing merchandise and marketing materials

Develop materials to support in-bar messaging of new menu items as part of innovation process

Menu Update Execution

Creative execution and versioning of Core Menu updates – Dine-in, Takeout, Counter and Disposable

Gather cross-functional input, brief agency and manage creative development & versioning for all Beverage Menu updates

Work with cross-functional teams to determine legal mandatories based on versioning, nutritional requirements and necessary language based on state limitations and program details

Manage creative & pricing updates needed for BWW Go digital menu boards & promotional materials

Brief Patrick Henry on Featured Beers for the development of Beer of the Month promotional materials. Partner with Beverage team on proofing before release to production

Budget and Billing

Responsible for managing production budget including coding & submitting approved invoices and updating production checkbook

Requirements:

4 Year Degree Preferred
1-3 Years of experience in Marketing

 Excellent oral and written communication skills

 Strong creative skills that allow for reviewing creative and providing insightful feedback to the creative team

 Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities

 Excellent project management skills

Ability to make recommendations and decisions in a timely manner

Ability to work independently and as a member of a team.

Ability to work effectively in a fast-paced, ever-changing environment.

 Time management skills.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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