Associate Manager, Biddable Media (Programmatic)

PURPOSE OF THE POSITION 

Partner with and support Digital Media Managers and the collective Media Strategy & Planning team in the activation of Programmatic Media for the Inspire Brands portfolio. This includes working with Managers on the critical role of maintaining accurate financial stewardship across the brand portfolio.  

RESPONSIBILITIES 

Programmatic Activation 

• Support the general day-to-day functions as led by Manager & Sr Manager to drive success for Dunkin’. 

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.  

• Perform monthly billing and invoice reconciliation. 

• Execute new campaign builds, account optimization and tracking processes across different platforms 

• Manage the tagging, reporting and financial management for programmatic campaigns for Dunkin’. 

• Partner with Managers to support the various steps required to ensure proper asset alignment (including creative & traffic fulfillment) across media buys; this will include implementation and QA of tagging as necessary across in-house Paid Media buys for measurement reporting and accuracy  

• Pull and structure data for weekly, monthly, and quarterly reporting and review with necessary stakeholders to impact optimizations and business decisions 

• Support the integrated reporting of documents – including a migration to dashboard reporting – as needed by cross functional team members for internal and external purposes   

• Maintain accurate record of budgets (planned v. actuals) and oversee the billing process for in-house Paid Media 

• Proper management and reconciliation of all account budgets in accordance with media authorizations  

• Budgeting and forecasting company revenues and internal operating expenses, as well as reconciling data from multiple financial databases  

• Interface with external/internal teams in managing requests concerning processes and deliverables. This will include but not be limited to internal brand and enterprise analytics teams and 3rd party auditors 

• Report on campaign activity and leveraging research and industry knowledge to provide actionable, data-driven insights 

• Ownership of ongoing campaign optimization and reporting processes, ensuring that campaigns deliver to target and are achieving the best possible results 

• Monitor campaigns to ensure appropriate pacing relative to budgets and targets. Update and optimize budgets and insertion orders throughout the year based on brands’ needs.  

• Attend and actively participate in regular status meetings (both internal and external) to help prioritize deliverables, takeaways/next steps and timelines with Managers  

• Provide general team support as needed based on internal priorities and scope of projects 

• Demonstrate a “big picture” understanding of brands marketing strategy and the role Paid Social plays. 

• Assume buying responsibilities in the event of a Manager’s absence  

Agency and Cross-Functional Internal Teams Collaboration 

• Partner with the media analytics team to measure impact of ongoing campaigns and overall plan 

• Co-lead competitive tracking and reporting on a regular basis and/or as needed 

• Partner with Media Strategy & Planning and Connections Planning teams to develop a learning agenda and testing roadmap based on the brands objectives, insights, and key challenges 

EDUCATION QUALIFICATION: 

Required Minimum: Bachelor’s degree 

EXPERIENCE QUALIFICATION: 

• 4 – 7 years of relevant experience in marketing and / or media 

• Hands on keyboard paid buying experience within Google Ads & Yahoo 

• Demonstrated experience in problem solving and managing multiple tasks 

• Account budget management through daily/weekly pacing, monthly and yearly goals  

REQUIRED KNOWLEDGE, SKILLS OR ABILITIES: 

• Ability to deliver results 

• Excellent project management skills (proficiency in Excel/PPT will be key) 

• Ability to balance multiple priorities and meet project deadlines 

• Excellent oral and written communication skills 

• Ability to lead and influence others 

• Personal integrity, humility, an appreciation for the power of true teamwork, and a sense of humor 

• Self-starter personality who can operate with minimal supervision 

• Strong ability to work closely with team members to solve problems, prioritize tasks, and manage time effectively 

• A detail-oriented approach and a desire to achieve objectives accurately 

• Solid quantitative and research skills, and proven data interpretation capability 

• Ability to learn new systems and workflows