IHG has embarked on a complete overhaul of its content management capabilities, including collection, creation, management, and syndication of visual assets and descriptive content at the enterprise level. This is a new role that will work collaboratively as part of a larger integrated operations team, to serve enterprise requirements as a whole.

The Director, Content Practice and Operations Lead will be responsible for the administration, optimization and enhancement of asset files and descriptive text content across the enterprise platform, with a specific focus on delivering content velocity and quality.

Administration includes usage rights management, contractual negotiations, enterprise partnerships, and maintaining guidelines and requirements for corporate and franchise stakeholders.

Optimization includes day-to-day oversight of workflow, approvals, standards, governance, and continual rationalization of process complexity across stakeholder groups.

Enhancement includes various methods for improving content capture, automation and QA/QC applied at the platform level, and manual enhancement of cross-platform content. As the platform matures, responsibilities will expand to include 3D modeling, predictive and generative AI, and a range of visual enhancement capabilities.

This is a client facing, service role that reports directly to the Global Head of Content and will have a staff of 3 initially, which will likely grow over time.

Your Day to Day

Oversee end-to-end administration of all content including all visual assets and descriptive text (product content).

Manage workflow submission processes following approval acceptance, rejection, or re-direction for further enhancement or escalation.

Continuously streamline and optimize existing processes or operational design for forward improvement.

Maintain content standards and requirements for all visuals, text, and data and their uniform application across all Hotel properties globally.

Manage integration and oversight of various external vendors, maintaining quality and development roadmaps, including:

-Creative enhancement services

-Location services

-User Reviews

-Off-shore partners, and more

Oversight of a broad range of automated creative apps and quality enhancement capabilities.

Oversight of human and machine translation services, providing comprehensive translation in 20+ languages, across all brands, globally.

Enforcement of data governance and file standards; work with core team to continuously improve governance policy.

Learn the operational requirements of the new content management platform and all its constituent dependencies, and work to optimize and streamline their performance daily.

Work with platform and tech support leads to contribute to policy and operational requirements that you will lead.

Continuously harmonize and streamline content-related processes into uniform, rules-based policies and requirements common to all contributors and consumers.

What We Need From You

7+ years of direct experience leading teams in business affairs, studio management, operational excellence, or related systems.

Deep knowledge of modern media formats, and omni-channel media requirements.

Experience with metadata management and experience with large DAM, CMS, PIM platforms

Experience with fundamentals of project management.

Excellent verbal and presentation skills.

Knowledge of current tools and industry trends in content management, with an emphasis on e-comm and marcom applications (informational and transactional).

Demonstrated experience in leading and developing people.

Hospitality industry experience a plus, but not required.

Travel - 10%
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

#LI-ZY1

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?

Who we are

At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You’ll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there’s Room for You at IHG.

Over recent years, we’ve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That’s why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that’s why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Learn more about this Employer on their Career Site

Director, Content Platform

Travel - 10% Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.

Travel - 10%
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.