Growth Marketing Manager - Financial Solutions

Job purpose                                       

The Growth Marketing Manager – Financial Solutions leads the marketing strategy for BELAY's Financial Solutions service line, with responsibility for driving pipeline, revenue growth, and marketing efficiency. As the service line's marketing subject matter expert, this role develops a deep understanding of the ideal customer profile (ICP), customer needs, market dynamics, and BELAY's value proposition to inform positioning, campaigns, and growth strategies.

This role partners closely with Sales, Revenue Operations, Finance, Creative, and other Marketing functions to translate business and customer insights into measurable growth initiatives. The Growth Marketing Manager also leads a team responsible for executing and optimizing marketing strategies across the customer journey, from awareness and acquisition through conversion and ongoing engagement.

Essential Functions                                      

As a BELAY Corporate Team member, you will professionally represent the company in all virtual and in-person interactions. You are expected to exemplify our mission, vision, and core values while fostering a collaborative and positive team environment.

People Leadership & Planning

• Lead, coach, and develop team members while establishing clear priorities, expectations, and accountability.
• Conduct regular one-on-one meetings focused on feedback, development, and performance.
• Manage internal resources, contractors, and vendors to effectively execute marketing priorities.
• Partner with the Director of Marketing to establish and execute annual, quarterly, and monthly marketing priorities.
• Foster strong collaboration across Marketing, Sales, Revenue Operations, Finance, and other key business partners.

Growth & Financial Performance

• Own Marketing's contribution to Financial Solutions pipeline and revenue growth.
• Partner with Finance and Revenue Operations to develop growth forecasts, lead projections, and performance targets.
• Monitor marketing investment against pipeline, revenue, customer acquisition, and ROI, adjusting strategies and spend based on performance.
• Develop data-driven business cases and recommendations for new marketing investments and growth opportunities.
• Regularly present business performance, insights, and growth recommendations to senior leadership.

Service Line & Acquisition Strategy

• Serve as the Marketing subject matter expert for Financial Solutions, developing a deep understanding of the ICP, customer needs, buying behaviors, competitive landscape, and service line value proposition.
• Use customer insights, market trends, competitive research, and performance data to inform marketing strategy, segmentation, and messaging.
• Conduct regular competitive analysis, including an annual SWOT analysis, to identify opportunities and potential threats.
• Own the marketing funnel from awareness through qualified pipeline, partnering with Sales to improve lead quality and conversion.
• Develop and execute integrated, omnichannel acquisition campaigns across owned, paid, partner, and other relevant channels.
• Identify opportunities to expand into new audiences, verticals, and channels and develop cross-sell strategies across BELAY service lines.
• Partner with Content, Creative, Paid Digital, and external vendors to execute ICP-aligned campaigns and support service line growth.

Experimentation & Optimization

• Develop and maintain a cross-channel experimentation roadmap across paid media, sponsorships, landing pages, messaging, offers, and nurture programs.
• Design and evaluate A/B and multivariate tests to improve conversion, acquisition efficiency, and customer engagement.
• Prioritize growth initiatives and experiments based on business impact, resources, data, and strategic alignment.
• Scale high-performing strategies while optimizing or discontinuing underperforming initiatives.
• Stay current on marketing trends, technologies, and emerging channels to identify new opportunities for sustainable growth.

Marketing Operations & Sales Enablement

• Leverage Salesforce, HubSpot, and other marketing technologies to support campaign execution, reporting, funnel visibility, and optimization.
• Ensure brand consistency and alignment across Financial Solutions campaigns and channels.
• Provide Sales with messaging, content, tools, and resources that support lead conversion and revenue generation.
• Support special projects, strategic initiatives, and research as business needs evolve.

Minimum Qualifications                                  

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience.
• 5+ years of experience in growth marketing, demand generation, product marketing, or lead generation.
• 1+ years of people leadership or direct team management experience.
• Demonstrated experience developing and executing marketing strategies tied to pipeline, revenue, customer acquisition, or other measurable business outcomes.
• Experience developing and executing integrated, multi-channel marketing campaigns.
• Strong analytical skills with the ability to interpret performance data, identify trends, and make data-driven recommendations.
• Experience partnering cross-functionally with Sales, Revenue Operations, Finance, Creative, or similar business functions.

Preferred Qualifications                                  

• Experience in financial services, accounting, bookkeeping, fractional finance, or other professional services.
• Experience with HubSpot and Salesforce or comparable CRM and marketing automation platforms.
• Experience managing paid media, agencies, vendors, contractors, or sponsorships.
• Experience with marketing forecasting, attribution, customer acquisition cost, lifetime value, ROI analysis, or conversion optimization.

Skills & Competencies                                

• Strategic and commercially minded with the ability to connect marketing initiatives to business outcomes.
• Strong leadership, coaching, and team development skills.
• Strong analytical, problem-solving, and data-driven decision-making skills.
• Excellent verbal, written, and presentation skills.
• Strong cross-functional collaboration and stakeholder management skills.
• Ability to manage multiple priorities, projects, and deadlines effectively.
• Growth and experimentation mindset with the ability to test, learn, and adapt.
• Strong customer and market orientation.
• Proficiency with Google Workspace and ability to quickly learn new technologies.
   

Working Conditions                                    

BELAY is a remote-first organization. This role requires a dedicated home office, regular use of virtual collaboration tools, and a work schedule that aligns with business needs and BELAY's core collaboration hours. Occasional travel or flexibility outside standard business hours may be required based on the role.

Physical Requirements                                    

• Prolonged periods of sitting and computer use.
• Frequent participation in virtual meetings.
• Ability to communicate effectively through video conferencing, email, and phone.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.
   

Direct Reports                                  

• Marketing  Strategist - Financial Solutions
• Partnership Manager - Financial Solutions
• Paid Digital Marketing Specialist - Financial Solutions

Disclaimer                                

This job description is intended to describe the general nature and level of work performed by individuals assigned to this position. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications. Responsibilities may change from time to time based on business needs, and team members may be assigned additional duties as needed.

Equal Employment Opportunity                                 

BELAY is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable law. 

Compensation:

Salary Range: OTE $90-100K

Location Requirements:

This role is remote within the U.S. However, due to employment and tax compliance considerations, we are currently unable to hire employees in the following states: California, New York, Illinois, Oregon.