Sr Salesforce Analyst

A Day in the Life: 

As a Senior CRM Analyst at Hertz, you will support the end-to-end development, deployment, and optimization of email, SMS, and push communications across Hertz, Dollar, and Thrifty global brands. This is a hands-on role focused on building and maintaining automated, trigger-based communications at scale using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO). 

You will play a key role in building and scaling CRM capabilities across both platforms. This role requires strong technical execution, rigorous QA practices, and the ability to translate business needs into scalable, high-performing CRM solutions. You will support high-volume, global CRM programs across three brands and help evolve Hertz’s CRM ecosystem as we expand. 

What You’ll Do 

• Support end-to-end build and execution of CRM transactional campaigns and triggered journeys across SFMC and AJO 
• Team with Product, IT, Legal, Customer Experience, and Marketing teams to identify gaps in customer communications 
• Maintain and develop automated triggered communications, including segmentation, trigger logic, and data flows 
• Execute hands-on development using AMPScript, SQL, SSJS, JSON, HTML, and CSS within SFMC 
• Enforce rigorous QA processes, including pre-send validation, journey testing, and regression checks 
• Monitor deliverability and campaign health, including bounce rates, spam signals, and inbox placement 
• Troubleshoot data, automation, and journey issues while identifying performance improvement opportunities through testing and data analysis 
• Maintain campaign tagging, documentation, and operational processes to support scalability 
• Prepare and manage deployment workflows, including scheduling, sequencing, and release hygiene to avoid over‑communication or conflicting messages 
• Translate business requirements into scalable CRM solutions and independently execute builds  
• Assist with promotional CRM campaign, including ad-hoc campaigns and leveraging AJO for event-based and real-time customer journeys, as needed 

What We’re Looking For: 

• 4+ years of hands-on experience within Salesforce ecosystem, particularly Marketing Cloud 
• Proven ability to own end-to-end campaign and journey builds, from segmentation through deployment and QA 
• Strong experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio), including building and managing automated journeys 
• Proficiency in SQL and AMPScript for audience creation and dynamic content 
• Experience with Adobe Journey Optimizer (AJO) or similar journey orchestration platforms 
• Experience with HTML/CSS for email development 
• Proficiency with Server-Side Javascript and JSON for triggered communications 
• Strong understanding of QA processes, testing frameworks, and campaign validation 
• Familiarity with deliverability best practices and CRM program health monitoring 
• Ability to troubleshoot data, journey, and automation issues within CRM platforms 
• Ability to troubleshoot issues and optimize campaigns using data and performance insights 
• Strong collaboration and communication skills across cross-functional teams 
• Bachelor’s degree in Business, Marketing, or a related field (preferred) 
• Experience in the travel, hospitality, or rental car industry is a plus 
• Experience working in high-volume or multi-brand CRM environments 

What You’ll Get: 

• Up to 40% off any standard Hertz Rental    
• Paid Time Off 
• Medical, Dental & Vision plan options 
• Retirement programs, including 401(k) employer matching 
• Paid Parental Leave & Adoption Assistance 
• Employee Assistance Program for employees & family 
• Educational Reimbursement & Discounts 
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness 
• Perks & Discounts –Theme Park Tickets, Gym Discounts & more