About the Role

We are seeking an accomplished Senior Vice President, Integrated Marketing to lead enterprise-wide go-to-market strategy and marketing orchestration across a portfolio of leading consumer brands. Reporting directly to the Chief Marketing Officer, this executive will play a critical role in shaping how marketing strategy is developed, prioritized, and executed across the organization. This leader will drive integrated campaign planning, execute the go-to-marketing process, lead a talented team of Brand Marketing Managers and Strategic Partnerships professionals, and ensure seamless collaboration across marketing, merchandising, product, analytics and communications functions. This role can be located in Atlanta, GA, Chicago, IL, New York, NY or other approved locations.

What You'll Do

Lead Enterprise Go-to-Market Strategy

Develop integrated marketing strategies for key revenue-driving occasions and campaigns
Establish long-term planning frameworks across brands
Drive alignment between business priorities and marketing investments
Identify growth opportunities through customer, market and performance insights

Build Integrated Marketing Excellence

Design and implement scalable - campaign execution operating models
Standardize planning processes, governance and execution practices
Improve organizational efficiency and campaign effectiveness
Lead enterprise campaign prioritization and coordination

Drive Omnichannel Campaign Leadership

Oversee end-to-end campaign development across owned, earned and paid channels
Ensure alignment of creative, media, PR, CRM, digital and merchandising strategies
Establish clear objectives, measurement frameworks and performance reviews

Lead and Develop Teams

Mentor and develop Brand Marketing Managers and strategic partnerships team members
Build leadership capability and strengthen career development pathways
Create a culture of accountability, collaboration and continuous improvement

Partner Across the Enterprise

Serve as a strategic advisor to senior leaders across marketing, merchandising, product and analytics
Drive cross-functional alignment and decision-making
Champion customer-centric and commercially driven marketing strategies

Advance Marketing Innovation

Identify opportunities to leverage AI, automation and emerging technologies
Improve marketing productivity and operational efficiency – this is good
Support modernization of marketing capabilities and tools

Qualifications

What You'll Bring

15+ years of progressive marketing leadership experience

Experience leading integrated marketing within retail, e-commerce, direct-to-consumer, consumer products or similarly fast-paced environments

Demonstrated success building enterprise go-to-market strategies

Deep experience leading cross-functional campaign planning and execution

Strong team leadership and organizational development capabilities

Proven ability to build processes, operating models and scalable frameworks

Strong business acumen with experience managing against P&L and financial objectives

Exceptional executive communication and stakeholder management skills

Experience navigating ambiguity and leading organizational transformation

Preferred Qualifications

Multi-brand portfolio experience

Marketing transformation leadership

AI-enabled marketing innovation experience

Experience collaborating closely with merchandising and product organizations

Advanced degree preferred

Learn more about this Employer on their Career Site

SVP, Integrated Marketing