VP, Global Brand and Creative Services

We are recruiting a senior leader responsible for shaping, protecting and executing Western Union’s market identity across the globe. The position defines the visual representation and overall messaging for the company, ensuring all customer touchpoints and growth campaigns consistently encourages customer transactions while reflecting the core values of the business. 

Role Responsibilities:

• Brand Strategy & Positioning: Developing comprehensive strategies to differentiate the company from competitors, increase market share, and capture the target audience's attention.

• Brand Consistency: Enforcing brand guidelines across all external channels (advertising, packaging, digital) and internal communications to build consumer trust and loyalty.

• Creative Services Production: Guiding the ideation and execution of major brand marketing initiatives, working closely with internal and external creative teams, communications and regional business units.

• Creative Production: Creating and managing the high scale, efficient and cost effective production of create output for the company and, providing support for regional marketers and partners. 

• Market Sentiment: Capturing consumer insights, competitor activities, and industry trends to refine the brand's positioning and measure the success of ongoing brand initiatives.  

Role Requirements:

• A minimum 10 years’ experience in brand and creative leadership, preferably for a global corporation. Fintech a plus.

• Proven success as a Transformational Leader – This leader must have significant experience in transforming brand and creative operations including:

  • Up-tiering the current brand sentiment, growth and share of voice in the market;  Possessing the ability to aggregate data metrics to measure and report brand performance to the company executives.

  • Rehabilitating the visual and editorial brand messaging to encourage new customer growth across retail, social media, partner and in particular in digital channels.

  • Re-engineering the way we acquire creative assets, ensuring a cost-effective approach for talent, asset acquisition and ownership

  • Building a team of brand and creative resources who are talented, agile and business-minded, comfortable in working globally and across time zones.

  • Competent and comfortable with marketing automation and appropriation of AI tools for effective agility and speed without compromising credibility or reputation.

  • Financial responsibility of budget and performance targets. 

• Highly skilled in influencing others, coaching a team and delivering executive presentations.

Work Shift - HYBRID

BENEFITS AND OTHER DETAILS

Benefits

You will also have access to short-term incentives, multiple health insurance options, accident and life
insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.

Your United States specific benefits include:

• Parental Leave

• Family First Programs

• Medical, Dental, and Life Insurance

• Tuition Repayment Assistance Program

For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.

Other Details

As part of the application process, all applicants are required to take assessments. Western Union has partnered with a 3rd party provider to administer these tests. Applicants will need to provide their name and email address in order to process the assessments. If you have any questions, you may reach out to careers@westernunion.com.

We are passionate about honoring our employee's identity and fostering a feeling of belonging. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.

Estimated Job Posting End Date:

This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.