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 A KXAN Marketing Consultant is a strategic sales professional responsible for generating advertising revenue through Broadcast Television, OTT/Streaming, and Digital marketing solutions. As a consultant, you will actively seek new business opportunities, identify client marketing needs, develop customized advertising strategies, and oversee the execution and performance of campaigns.
You will work with local businesses while also partnering with advertising agencies, acting as a trusted advisor and delivering solutions that drive measurable results.
Key Responsibilities
- Prospect and develop new business through outbound outreach, networking, and in-market visits
- Conduct discovery conversations to identify client objectives and marketing needs
- Develop and present customized broadcast and digital advertising strategies
- Launch, manage, and optimize campaigns from proposal through renewal
- Maintain and grow accounts through performance insights and strategy adjustments
- Increase revenue through renewals, upselling, and new campaign initiatives
- Collaborate with internal strategy, creative, and research teams
- Track activity, performance, and pipeline within CRM systems
- Serve as a trusted marketing advisor in the local business community
- Maintain knowledge of trends and best practices in digital advertising
Qualifications & Skills
- Strong understanding of the digital marketing landscape, including OTT/Streaming, Paid Media, and Online Advertising
- Personable, confident, and able to build long-term client relationships
- Self-motivated, driven, and comfortable working toward and exceeding revenue goals
- Excellent communication, presentation, and problem-solving skills
- Organized with strong time-management abilities
- Comfortable making outbound sales calls and developing new business
- Collaborative, team-oriented mindset
- Hardworking and coachable with a desire to grow professionally
Education & Experience
- Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field (or equivalent experience in sales, marketing, or media)
- Valid driver’s license with acceptable driving record
- Sales or marketing experience strongly preferred, but not required
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