Senior Manager of Content and Communications

Senior Manager of Content and Communications
Marketing and Communications

St. Edward's University of Austin, Texas invites applications for the position of Senior Manager of Content and Communications. The Senior Manager of Content and Communications leads multichannel storytelling initiatives and media outreach to advance the university's reputation and thought leadership, support enrollment, engage alumni and donors, and enhance the campus community experience. Reporting to the Senior Director of Content and Communications, this role helps develop and implement strategic initiatives that elevate institutional reputation, support revenue generation, engage key audiences, and promote the university's mission. The ideal candidate is a strategic thinker and creative storyteller who can translate complex, high-level institutional goals into human-centered, channel tailored multimedia narratives that resonate with students, stakeholders, and the broader community.

For consideration, minimum qualifications include:

• Bachelor's degree (or equivalent experience) in Communications, Public Relations, Marketing, Public Affairs, or a related field.
• 5 to 8 years of professional experience in integrated marketing and communications, with a proven track record in digital storytelling, media relations, internal communications, and crisis messaging.
• Strong strategic planning skills, with experience optimizing and distributing multi-channel content for both internal and external audiences.
• Proven experience developing and implementing comprehensive communications plans, including drafting high-level strategy documents and defining core messaging.
• Experience advising on or supporting executive communications, reputation management, and crisis communications.
• Demonstrated success developing and managing editorial calendars and overseeing complex content lifecycles from initial concept to multi-platform distribution.
• In-depth understanding of the media landscape with a network of press contacts and a track record of securing strategic, high-impact media placements.
• Exceptional professional judgment with the ability to manage complex stakeholder relationships, navigate ambiguity, and drive projects independently.

Preferred Qualifications include:

• General working knowledge of issues in higher education, as well as a familiarity of University policies and operations.

Essential Responsibilities Include:

• Drive the university's digital storytelling footprint by leading the development of integrated content strategies and maintaining a centralized editorial calendar.

• Align content with institutional positioning to deliver brand-consistent messaging that supports student recruitment and retention, alumni/donor engagement, and overall community impact.

• Elevate storytelling quality by championing narratives that highlight faculty expertise, research, student success, and donor/alumni impact to inspire and engage target audiences.

• Partner with key institutional stakeholders (including Academic Affairs, Enrollment Marketing, Advancement, and Student Affairs) to identify high-impact storytelling opportunities.

• Drive multi-channel audience engagement by owning the university's social media editorial calendar and directing content distribution across all major social platforms and the News Center to amplify institutional stories.

• Leverage data and emerging trends to measure content performance, provide data-driven recommendations to leadership, and integrate innovative digital strategies to keep storytelling content relevant.

• Develop and execute proactive media outreach to advance the university's strategic goals, elevate its reputation, and secure high-impact placements across print, broadcast, digital, and emerging multimedia platforms.

• Drive earned media opportunities by strategically positioning faculty and staff thought leadership against timely national and regional trends; author high-level communications materials including press releases, op-eds, pitches, talking points, and media advisories.

• Serve as the primary point of contact for incoming media inquiries while managing the journalist database, coordinating press events, and providing interview preparation for university spokespeople.

• Collaborate with the Senior Director of Content and Communications to implement internal communication strategies that inform and engage faculty, staff, and students.

• Advise senior leadership on communication opportunities and challenges, collaborating with campus partners to ensure the alignment and amplification of messaging.

• Support senior leadership through the Crisis Management Team with issues management, crisis response, and reactive media inquiries.

• Other duties as assigned, trained for and qualified to do.

For detailed information, please scroll to the bottom of the page to download the job description.

The University offers an excellent TOTAL REWARDS package!

Medical & Rx Coverage (HSA Available)

Dental

Vision

Flexible Spending Accounts

Short Term Disability (STD) Insurance

Long Term Disability (LTD) Insurance

Life & Accidental Death & Dismemberment (AD&D) Insurance

Employee Assistance Program (EAP)

Pet Insurance

Annual Leave & Paid Sick Leave

Retirement Plan – (TIAA) Employee 5%/Employer Match 7%

Tuition Benefits

Paid Holidays

Services & Discounts

HOW TO APPLY

Interested applicants should submit an online application at; https://stedwards.applicantpro.com. Please include resume, cover letter, and three employment references. No Calls Please. Applications will not be considered if it is missing any of these three items.

MISSION INTEGRATION STATEMENT:

St. Edward's was founded by the Congregation of Holy Cross, from which it acquired distinguishing characteristics that include the courage to take risks, an international perspective and the commitment to provide educational opportunities for students of varied cultural, religious, educational and economic backgrounds. In support of the mission, the different backgrounds of St. Edward's students, faculty and staff enrich our community and represent a significant part of our culture and commitment to excellence. We value the individual differences, life experiences, unique capabilities and innovative talent that our employees and students contribute to our vibrant academic environment. St. Edward's honors and respects all members of its community by fostering an inclusive and welcoming environment that respects the dignity and worth of each person and stresses the obligation of all people to pursue a more just world.

EQUAL OPPORTUNITY EMPLOYER:

St. Edward's University, as an equal opportunity/affirmative action employer, complies with all applicable federal and state laws regarding nondiscrimination and affirmative action. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

ABOUT ST. EDWARD'S UNIVERSITY

Founded in 1885 by the Congregation of Holy Cross, St. Edward's University is a private, Catholic liberal arts institution of more than 4,600 diverse students located in Austin, Texas. St. Edward's emphasizes critical thinking and ethical practices, as well as small classes, personalized learning and exciting internship opportunities. The community atmosphere extends to the approximately 800 faculty and staff who work together to make the university a welcoming yet challenging environment for students. An overview of St. Edward's University employee benefits is available at; https://www.stedwards.edu/human-resources/benefits-summary

Sponsorship:

We are not offering sponsorship at this time.

Background Checks:

A criminal history background check is required for finalist(s) under consideration for this position.

Reference #:J2026057

Available: Immediately