Sr. Director - Product Marketing & Portfolio Strategy

Portfolio Definition & Solution Strategy

• Define and evolve SHI’s portfolio structure, solution architecture, and customer outcome framework across priority technology domains.

• Drive the transition from service-led offerings to outcome-based solution portfolios that are easier for customers to understand and easier for sellers to position.

• Establish portfolio roadmaps aligned with business priorities, market opportunities, customer demand, and partner strategy.

• Identify whitespace opportunities, growth markets, adjacent solution areas, and new categories that can expand SHI’s market relevance.

• Partner with business unit leaders to evaluate strategic opportunities, portfolio priorities, and investment trade-offs.

• Ensure cross-pillar solutions are aligned around customer outcomes rather than internal organizational structures.

Portfolio Strategy & Planning

• Develop and maintain portfolio-level product marketing strategies across SHI’s technology solutions, ensuring alignment with business priorities, market opportunities, and growth objectives.

• Support annual planning, quarterly business reviews, portfolio assessments, executive planning activities, and budget recommendations.

• Establish portfolio priorities and recommendations that align resources, investments, and go-to-market efforts with business goals.

• Translate market dynamics, customer needs, business objectives, and partner priorities into actionable strategic recommendations.

• Create portfolio planning frameworks that help leadership determine investment priorities, funding allocations, and initiative sequencing.

Product Marketing, Positioning & Messaging

• Establish and maintain messaging frameworks, value propositions, and solution narratives that align offerings across business units into cohesive, customer-focused strategies.

• Develop positioning and messaging architectures that support campaigns, sales motions, executive communications, events, digital experiences, and customer engagement.

• Serve as a strategic advisor on market opportunities, customer needs, competitive trends, and portfolio growth initiatives.

• Guide the development of sales enablement strategies, competitive positioning, battlecards, solution briefs, launch readiness materials, and executive-level narratives.

• Ensure product marketing deliverables are consistent, differentiated, commercially relevant, and aligned with SHI’s broader portfolio strategy.

Cross-Pillar Alignment & Business Partnership

• Partner with Product Marketing Managers, business unit leaders, sales leadership, services teams, partner teams, and executive stakeholders to align priorities and drive strategic initiatives.

• Lead cross-functional planning and coordination across major launches, campaigns, portfolio initiatives, executive engagements, customer-facing programs, and strategic field activities.

• Drive alignment between product marketing, campaigns, communications, partner marketing, sales, events, services, and technical teams to improve execution and consistency.

• Identify areas of overlap, fragmentation, or underinvestment across marketing activities and recommend practical improvements.

• Ensure portfolio strategies support both customer needs and SHI’s broader business objectives.

Market Intelligence, Portfolio Insights & Growth

• Build and lead the market insights capability supporting the AI & Data Center Marketing organization.

• Leverage market insights, customer feedback, analyst research, competitive intelligence, partner intelligence, and business performance data to support strategic planning and prioritization.

• Evaluate emerging technologies, vendor ecosystems, market trends, startup activity, competitive shifts, and partnership opportunities that may influence SHI’s portfolio strategy.

• Develop executive-ready market assessments, strategic recommendations, opportunity analyses, and portfolio growth strategies.

• Ensure insights actively inform planning, positioning, campaigns, events, demonstrations, sales enablement, and investment decisions.

Executive Events, Demonstration Strategy & Customer Experience

• Define portfolio-level event messaging, content strategy, and customer narratives for major customer events, executive briefings, roadshows, webinars, field events, partner events, and strategic engagements.

• Lead cross-functional planning for event content, session themes, presentation frameworks, speaker preparation, customer outcomes, and follow-up strategies.

• Own demonstration strategy for priority solutions, ensuring SHI’s capabilities are effectively showcased through compelling, reusable customer-facing examples.

• Partner with technical teams, solution architects, services leaders, business units, and strategic partners to develop scalable demonstrations supporting events, briefings, campaigns, and sales engagements.

• Establish standards for demo messaging, readiness, governance, and portfolio-wide adoption.

• Ensure demonstrations, presentations, event content, and customer experiences reinforce SHI’s strategic positioning and value proposition.

Go-to-Market Readiness & Sales Enablement

• Guide go-to-market planning for priority portfolio initiatives, solution launches, campaigns, partner programs, and sales motions.

• Ensure messaging, event content, demonstrations, enablement materials, and campaign strategies are aligned prior to launch.

• Partner with sales enablement, campaign marketing, field marketing, partner marketing, communications, and services teams to execute strategic plans.

• Support the development of solution briefs, executive presentations, pitch materials, battlecards, sales plays, launch kits, and customer-facing assets.

• Define appropriate readiness requirements based on business priorities, market opportunities, seller impact, and customer relevance.

Strategic Planning & Executive Leadership

• Serve as a strategic partner to the Vice President, AI & Data Center Marketing, translating organizational priorities into portfolio strategy, planning discipline, and cross-functional execution.

• Lead high-impact initiatives spanning multiple business units, solution areas, and marketing functions.

• Develop executive presentations, business reviews, strategic recommendations, leadership communications, decision-support materials, and portfolio reviews.

• Establish governance models, planning frameworks, and operating rhythms that improve organizational alignment and execution.

• Support executive decision-making through structured analysis, market insights, business context, and practical recommendations.

• Identify opportunities to improve prioritization, collaboration, scalability, and overall portfolio effectiveness.

Team Leadership

• Lead and develop the Data Center Solutions Marketing Manager, Networking Solutions Marketing Manager, and Market Insights Analyst functions.

• Establish clear priorities, operating rhythms, and performance expectations.

• Coach team members on strategic thinking, messaging, stakeholder management, market analysis, and execution excellence.

• Mentor product marketing talent and contribute to the ongoing evolution of SHI’s Product Marketing organization.

• Foster a culture of accountability, collaboration, curiosity, strategic thinking, and measurable business impact.

Leadership Competencies

• Lead complex, high-visibility initiatives and influence senior stakeholders while creating alignment across multiple organizations.

• Connect market dynamics, customer needs, partner priorities, and business objectives into growth-oriented strategies.

• Evaluate competing priorities, market opportunities, investment decisions, and solution trade-offs to recommend clear portfolio direction.

• Translate technology market knowledge, customer buying behaviors, sales motions, and business priorities into effective marketing strategies.

• Develop compelling executive narratives, presentations, customer messaging, and communications that drive action and decision-making.

• Build trusted relationships across functions and business units to achieve alignment around shared objectives.

• Foster collaboration, transparency, and accountability across organizational boundaries.

• Advocate for customer outcomes and ensure marketing strategies remain focused on delivering customer value and business impact.

• Utilize analytics, performance metrics, research, and market intelligence to support strategic decisions.

• Champion innovation, emerging technologies, and continuous improvement initiatives.

• Deliver measurable business outcomes through strong execution and results-oriented leadership.

Behaviors and Competencies

• Leadership: Can lead strategic team initiatives, inspire others to take leadership roles, and foster a culture of shared responsibility and continuous improvement.

• Strategic Thinking: Can analyze complex situations, drive organizational transformation, and adapt strategies to changing market conditions.

• Business Acumen: Can provide strategic guidance and insights to drive overall business success.

• Communication: Can lead and model exceptional communication at all levels of the organization, develop and implement communication strategies, and coach others to improve their communication skills.

• Change Management: Can lead and model exceptional change management at all levels of the organization, can develop and implement change management strategies, and can coach others to improve their change management skills.

• Collaboration: Can lead complex team projects, inspire others to collaborate effectively, and foster a culture of mutual respect and shared purpose.

• Creativity: Can lead organizational transformation by fostering a culture of creativity, inspiring others, and driving breakthrough innovations.

• Customer-Centric Mindset: Can lead strategic initiatives focused on improving the overall customer experience. Inspires and mentors others to adopt a customer-centric approach, fostering a culture of customer focus throughout the organization.

• Data Analysis: Can lead data-driven initiatives, inspire others to adopt data analysis methods, and foster a culture of data literacy and informed decision-making.

• Results Orientation: Can inspire a culture of results-orientation across the organization, setting high standards and holding everyone accountable for achieving results.

• Strategic Implementation: Can lead the development and execution of comprehensive strategic plans, inspire and guide teams, and drive organizational change to achieve strategic objectives.

Skill Level Requirements

• Expertise in product marketing strategy, portfolio strategy, positioning, and go-to-market planning.

• Advanced ability to develop executive-level narratives, presentations, strategic recommendations, and portfolio reviews.

• Strong expertise in messaging architecture, sales enablement, solution marketing, event strategy, and demonstration strategy.

• Deep understanding of technology markets, customer buying behaviors, partner ecosystems, and competitive positioning.

• Proven ability to influence senior leaders and drive cross-functional alignment across complex organizations.

• Ability to evaluate market opportunities, emerging technologies, growth adjacencies, and investment priorities.

Other Requirements

• Bachelor’s degree or equivalent relevant experience required.

• 12+ years of experience in Product Marketing, Solution Marketing, Portfolio Marketing, Go-to-Market Strategy, Business Strategy, or related disciplines.

• Demonstrated success leading complex cross-functional initiatives, strategic planning efforts, and executive-level programs.

• Experience developing messaging frameworks, positioning strategies, portfolio strategies, and enablement programs for technology solutions.

• Strong executive communication, presentation development, stakeholder management, and decision-support capabilities.

• Experience supporting executive events, customer engagements, strategic briefings, and solution demonstrations.

• Experience with executive planning, business strategy development, portfolio management, and complex cross-functional initiatives.

• Experience evaluating market opportunities, competitive landscapes, emerging technologies, partner ecosystems, and growth strategies.

• Ability to manage competing priorities across multiple technology portfolios and stakeholder groups.

• Ability to travel to SHI, Partner, and Customer Events (25%)