The Vice President of Marketing is responsible for developing and executing marketing strategies that advance mission impact, revenue growth, and brand strength. This role partners closely with executive leadership to align marketing priorities with organizational goals and leads a high-performing team that supports multiple customer segments and lines of business.

Compensation & Incentives

The Vice President of Marketing position is eligible to participate in Goodwill’s Management Incentive Plan (MIP) with a target bonus of 20% of eligible base salary.

Role and Responsibilities

Partner with the Chief Impact Officer and senior leaders to align marketing priorities with organizational goals.
Translate organizational strategy into focused, measurable marketing plans supporting both B2B and customer-facing initiatives.
Lead the marketing team in delivering proactive, planned marketing support aligned with organizational priorities.
Lead Goodwill as a true “house of brands,” ensuring brand architecture, positioning, and go-to-market strategies reflect distinct customer motivations, value propositions, and sales cycles.
Develop and implement marketing strategies across multiple brands and customer segments, ensuring alignment with business and mission goals.
Directly lead, coach, and develop a multidisciplinary marketing team, fostering high performance, accountability, and continuous professional growth.
Build leadership capacity within the team through regular coaching, feedback, and talent development, ensuring strong succession and long-term capability.
Establish and uphold effective processes for intake, prioritization, execution, and performance measurement
Build a culture of measurement by defining success metrics and expanding access to performance data and insights.
Provide strategic oversight of marketing resources and spend, aligning investment with priorities and outcomes
Strengthen communications, PR, and thought leadership efforts that support both B2B credibility and customer engagement.
Manage and coach external agencies and partners to ensure alignment with strategy, brand standards, and business objectives.
Other duties assigned.

Supervisory Responsibility

This position has overall responsibility for leading, supervising, and developing the Marketing team.

Required Skills & Qualifications

Experience spanning B2B and B2C environments.
Proven success supporting complex sales cycles, partnerships, or enterprise relationships alongside demand- or engagement-focused marketing.
Experience operating in organizations with multiple customer segments, brands, and lines of business.
Demonstrated ability to lead, develop, and coach high-performing, multidisciplinary teams.
Track record of building talent, strengthening leadership capability, and fostering a culture of accountability and growth.
Proven ability to set priorities, make tradeoffs, and lead teams through ambiguity and change.
Strong strategic thinking skills paired with hands-on execution capability.
Comfortable partnering with executive leadership and translating enterprise priorities into actionable marketing plans.
Experience managing marketing budgets, resources, and external partners.
Excellent communication, collaboration, and relationship-building skills.
Valid drivers license and a reliable vehicle to travel across Goodwill worksites.

Physical Requirements

This job may have physical requirements that are considered sedentary work. Sedentary work involves sitting for long periods of time; occasional bending, squatting, kneeling, stooping; good finger dexterity and feeling; frequent repetitive motions; talking, hearing, and visual acuity and occasional lifting up to 15 pounds.
Regular regional travel is required to visit Goodwill Central Texas worksites and engage with community and external partners across the GCT region.

Equal Employment Opportunity Statement:

Goodwill Central Texas is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.

Background Check Requirement:

Employment is contingent upon the successful completion of a pre-employment background check. This may include verification of employment history, education, criminal background, and other information relevant to the position.

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