Responsibilities
- Define creative strategies for AI-generated ads across Family of Apps
- Collaborate with product teams to develop scalable AI solutions which align with brand guidelines, style and establish engaging creative directions
- Integrating brand and creative best practices with AI and data insights to achieve optimal performance outcomes
Minimum Qualifications
- Bachelor's Degree or equivalent experience, with 5+ years of experience leading creative direction across various multidisciplinary teams
- Extensive experience in a digital advertising agency, proven track record producing ads for digital platforms
- Skilled in developing brand creative strategy, encompassing direction, style and aesthetic guidelines
- Solid creative storytelling skills with the demonstrated experience crafting engaging narratives for different audiences
- Solid communication skills demonstrated experience working effectively with both technical and creative stakeholders
Preferred Qualifications
- Familiarity with AI creative tools for image, text and video production
- Experience with creative testing and performance optimization
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