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We are seeking a Sr. Content Marketing Manager to build and manage a content marketing program for Amazon Shipping in North America. This person will manage the end-to-end content marketing plan, including but not limited to, the annual content calendar, messaging, editorial, and executional channels. This person will own editorial development in partnership with the lifecycle marketing teams and larger content marketing and events team to integrate brand and thought leadership content into the overarching marketing calendar, providing a steady pulse of Amazon Shipping content throughout the year. They will work cross-functionally with the product, sales, operations, and other business partners to curate content that’s timely and relevant, and partner with SMEs to ensure content accurately reflects the value props of the product.
The ideal candidate has a track record of building and managing content marketing programs, including writing original content and deep knowledge of content distribution strategy, as well as a data-driven and an analytical mindset to identify key developments and industry trends, and understand how to distill data in a storytelling manner.
This role will be part of a larger content team that owns content marketing, event marketing, thought leadership, and editorial.
Key job responsibilities
• Build a content marketing strategy, including tactical execution
• Write and publish content multiple times a month that showcases our unique value propositions and product features
• Produce varied content, including but not limited to blog posts, white papers, video, 3P publications, webinars, etc.
• Ability to distill complex information in a customer-focused, easy to understand manner
• Develop and manage end-to-end process for developing a content calendar, editorial, management and publication of content
• Work with internal teams to identify key opportunities, launches, trends and data, and develop content relevant for the customer
• Develop a process to work cross-functionally with marketing, product, tech, BI, finance and others, identifying and removing blockers to move quickly.
• Earn trust with senior leaders; develop and manage interviews and thought leadership pieces
• Thoroughly understand content writing process, including research, fact checking, publication, and distribution
• Create a vision for the short and long-term content strategy requirements for scale
• Oversee proofreading and edit copy as necessary, ensuring compliance with legal and Amazon policies
• Triage requests according to the business needs
Basic Qualifications: - 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience communicating results to senior leadership Preferred Qualifications: - Experience with Salesforce and Tableau
- MBA
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, WA, Bellevue - 125,400.00 - 169,600.00 USD annually
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