About Pure Fishing

Pure Fishing is a global leader in the fishing tackle industry, with a portfolio of iconic brands that includes Abu Garcia®, Berkley®, Fenwick®, Frabill®, PENN®, Pflueger®, Plano®, Savage Gear®, Shakespeare®, SpiderWire®, Ugly Stik®, and many more. The brands that came together to form Pure Fishing were founded by inventors and innovators responsible for many of the advancements in the fishing tackle industry that anglers worldwide benefit from today. Our team of industry-leading experts and our global network of operations and innovation hubs strive to find those next innovations and produce world-class products designed to delight our consumers, strengthen business for our customers, and build love for our brands globally.

But to us fishing is not just about business, it is about time shared with family and friends, for some the peace derived from time on the water or for others the thrill of the battle and satisfaction of the earned triumph, and for all that feeling you get with every catch. We are a passionate team hungry to win while dedicated to creating memorable experiences with our brands and products and helping anglers everywhere have more fun catching more fish. We want your next day on the water to be your best day on the water. At Pure Fishing we have high expectations for Execution, we strive to Empower our people every day, expect and encourage Authenticity.

Assistant Category Advisor

Job Summary: What will you do?

Do you love turning numbers into stories and data into strategy? As our Assistant Category Advisor, you’ll help bring the voice of the angler to the shelf! You'll support the Category team by delivering insight-driven reporting, helping to shape assortment strategies, assisting with planograms, and ensuring our retail partners have the data they need to reel in results. It’s part analysis, part strategy, and all impact.

What makes you a great catch?

You have a sharp eye for patterns and trends in large datasets.
You’re fluent in Excel, PowerPoint, and confident analyzing POS and retail data.
You’re a self-starter who can juggle multiple projects and tight deadlines like a pro.
You love creating stories with data—and you can clearly communicate insights that drive action.
You've got 1+ years of experience in sales, analytics, or category management and a Bachelor’s in business or a related field.
Bonus points if you're familiar with space planning tools or know your way around a tackle box!

Why you will love it here

Be part of a team that’s passionate about helping people have more fun catching more fish.
You’ll play a key role in shaping assortment and retail strategies across some of the world’s most iconic fishing brands.
We value authenticity, execution, and empowerment—your work and voice matter here.
You'll grow your skills alongside industry pros in a fast-paced, collaborative environment.

Your work environment

You’ll be immersed in a data-driven, insight-powered team, working closely with category managers and retail partners. Whether it’s creating planograms, analyzing assortment opportunities, or preparing retail reports, you’ll help deliver the insights that shape how, where, and why people buy our products.

What you will need to succeed

Bachelor’s degree in business or related field
1+ years of experience in sales, analytics, or category management
Strong skills in Excel, PowerPoint, and data storytelling
Ability to work independently, manage deadlines, and handle multiple priorities
Strong communication and presentation skills
Familiarity with space planning software and retail data analysis
Interest or experience in the fishing industry is a plus!
Willingness to travel occasionally

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