The Customer Marketing Manager is a position within the Customer Marketing division of the Bell & Evans Marketing Department. This position is critical to the ongoing success of the organization and will drive product line and customer growth initiatives. This position reports to the Director of Customer Marketing and will work closely with the sales, marketing and new product development teams.

Key areas of responsibility

Strategize, execute and optimize data-driven campaign strategies for defined key areas (see below)
Create strategic omnichannel marketing campaigns for specific market segments to increase brand awareness and support company sales growth
Execute, monitor, measure, and report on the success and learnings from marketing campaigns
Stay informed of customer programming and discovery of new marketing opportunities
Maintain the Bell & Evans brand standard instore and online, collaborating with creative services on point of sale opportunities and customer teams to keep digital merchandising up to date
Formulate budgeting needs based on plans for key areas
Organize trade show exhibits and Bell & Evans’ participation in promotional events that support strategic initiatives
Strategize and execute omnichannel new customer launch plans
Strategize and execute omnichannel new product launches within specific market segments
Act as marketing liaison for specific customers, participating in meetings, presentation preparation and occasional travel for customer visits or events
Establish and communicate timely project status updates and results versus defined KPIs

Experience

Perishable CPG background – protein preferred – poultry not required
At least 6 years experience
Proven record of follow through and execution
Extraordinary communication skills across all mediums and levels of the organization
Organized with consistent attention to detail
Analytical and reporting skills
Foodservice exposure a plus
Passionate foodie/lover of good food

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