Vice President, Marketing and Digital Data Products

Role Summary

The Vice President, Data Products for Marketing & Digital serves as the strategic leader for Marriott’s marketing and digital data domains, responsible for setting the vision, strategy, and objectives that drive value through audience activation and digital experience optimization. Partnering closely with senior leaders across Marketing, Loyalty, Digital Product, and Global Technology, this role aligns product investments to enterprise priorities and delivers scalable, high impact capabilities. The leader oversees a focused portfolio—such as Marketing 360, Campaigns, and the Marriott Media Network—to enable personalization and performance measurement across channels, ensuring privacy by design, strong adoption, and measurable business outcomes.

Qualifications

•    12+ years of experience, including 5–8 years in product or domain leadership.
•    Bachelor’s degree required, preferably in a quantitative or technology-related discipline (e.g., Engineering, Computer Science, Mathematics, Information Management); advanced degree preferred.
•    Proven success as a business manager or technology owner with P&L or KPI accountability.
•    Strong command of data-driven decision-making, product lifecycle management, and customer enablement strategies.
•    Demonstrated ability to build strategic partnerships with stakeholders at all levels across the organization.
•    Exceptional stakeholder management and influence skills, with a track record of navigating executive-level discussions and driving strategic decisions.
•    Proven track record of building and scaling enterprise data products, including customer data platforms and consent management solutions.
•    Strong understanding of data architecture, governance frameworks, and modern data platforms (e.g., cloud-native, real-time, API-driven).
•    Skilled in human-centered design and conceptual modeling to deliver context-driven experiences.
•    Strategic thinker with strong financial acumen and enterprise prioritization capabilities.
•    Inspirational leader known for fostering collaboration, clarity, and decision-making at the appropriate levels.
•    Demonstrated success in leading change and innovation across complex, matrixed environments.

The strongest candidates will demonstrate expertise is 

•    Deep understanding of marketing data trends, digital engagement, and campaign performance strategies. 
•    Experience with marketing technology platforms and data products, including campaign analytics tools and media network solutions.

Key Responsibilities

•    Define and champion the long-term vision, goals, and objectives for the Customer data domain.
•    Co-shape strategic demand with business partners, aligning business and technology strategies to drive innovation and guest-centricity.
•    Identify which customer data products are persistent versus temporary, ensuring strategic clarity and resource focus.
•    Lead cross-product roadmap and release planning, resolving dependencies and resource collisions.
•    Ensure product visions are complete, fit-for-purpose, and aligned with stakeholder requirements.
•    Own the strategy for Customer 360, VOC, Identity, and related platforms, ensuring cohesive integration and value realization.
•    Define and track metrics across the product lifecycle, including guest satisfaction, domain performance, team health, and maturity.
•    Ensure product teams are “building the right thing,” maximizing ROI and enabling business value.
•    Partner across domains to deliver cohesive, innovative solutions that support personalization, loyalty engagement, and operational excellence.
•    Collaborate with leaders and teams to ensure successful market launches and continuous improvement.
•    Represent the Customer data domain in enterprise forums, transformation efforts, and governance bodies.
•    Plan and manage resources and financials for the Customer data domain.
•    Ensure dedicated funding is available for high-priority initiatives in partnership with business stakeholders.
•    Build and mentor high-performing teams, fostering a culture of empowerment, accountability, and innovation.
•    Promote agile delivery, fail-fast experimentation, and measurable outcomes.
•    Champion change and transformation with empathy and influence, enabling the organization to respond proactively to evolving guest needs.
 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.