Senior Salesforce Marketing Cloud (SFMC) Engineer

Overview

Guardian Life is seeking a Senior Marketing Technology Engineer to help build, scale, and optimize Guardian’s Marketing Technology and field enablement ecosystem. This role will support enterprise‑scale marketing platforms including Salesforce Marketing Cloud (SFMC), Seismic, Adobe Experience Cloud, and Customer Data Platforms (CDP), enabling personalized, data‑driven engagement across digital channels. The ideal candidate brings deep MarTech expertise, strong data and integration skills, and a collaborative mindset to translate marketing strategy into scalable technology solutions.

You Have (Qualifications)

• 8–10 years of hands‑on experience designing and delivering enterprise‑scale marketing technology solutions
• Hands‑on experience with at least one leading marketing platform such as Salesforce Marketing Cloud (SFMC), Seismic, or Adobe Experience Cloud (AEM, Campaign, or related tools), with the ability to quickly learn additional platforms
• Deep understanding of email and digital marketing technologies, including deliverability, domain and IP reputation, spam regulations, engagement metrics, personalization, and campaign optimization
• Strong knowledge of marketing data architecture, including data modeling, ingestion, transformation, mapping, subscriber/profile management, and identity resolution
• Experience working with Customer Data Platforms (e.g., Salesforce Data Cloud, Segment by Twilio, or similar), including unified customer profiles, segmentation, and orchestration
• Proven experience designing and supporting integrations, with a solid understanding of APIs, batch and real‑time data feeds, security, authentication, and error handling
• Strong analytical and data‑driven mindset, with experience leveraging campaign performance and engagement insights to inform marketing and technology decisions
• Understanding of AI‑driven marketing and agentic AI capabilities (automation, decisioning, personalization, optimization); hands‑on experience is a plus
• Ability to work effectively with onshore and offshore teams, providing technical leadership and ensuring high‑quality delivery
• Creative, collaborative, and solution‑oriented approach with the ability to partner across marketing, business, engineering, and vendor teams
• Strong commitment to governance, security, data privacy, consent management, and enterprise architectural standards

You Will (Responsibilities)

• Build, enhance, and support marketing journeys, automation scripts, and scheduled jobs across MarTech platforms
• Design and implement scalable solutions across SFMC, Seismic, Adobe Experience Cloud, and CDP platforms
• Improve and maintain sending domain and sender reputation for large‑scale email campaigns, including SPF/DKIM/DMARC authentication, IP and domain warm‑up, list hygiene, deliverability monitoring, and complaint management
• Support customer profile unification, identity resolution, audience segmentation, and orchestration within CDP environments
• Design, implement, and support integrations between marketing platforms and enterprise systems
• Partner with marketing and business stakeholders to translate strategy into reliable, scalable technology solutions
• Provide technical guidance and oversight to distributed delivery teams
• Ensure solutions adhere to Guardian’s security, governance, compliance, and architectural best practices

Location

• Hybrid – 3 days per week onsite at a Guardian location in Holmdel, NJ; Bethlehem, PA; or New York, NY

Salary Range:

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals.  Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues. Explore our company benefits at www.guardianlife.com/careers/corporate/benefits. Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact MyHR@glic.com. Please note: this resource is for accommodation requests only. For all other inquires related to your application and careers at Guardian, refer to the Guardian Careers site.

Visa Sponsorship

Guardian is not currently or in the foreseeable future sponsoring employment visas. In order to be a successful applicant. you must be legally authorized to work in the United States, without the need for employer sponsorship.

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.