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Director of Marketing Operations

Caesars Entertainment
Posted 16 days ago, valid for 19 days
Location

Black Hawk, CO, US

Salary

$120,000 per year

Contract type

Full Time

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Sonic Summary

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  • The Director of Marketing will partner with property and corporate leadership to create and implement the marketing strategy for Horseshoe and Lady Luck Black Hawk.
  • This role is responsible for executing marketing initiatives and promoting a culture of exceptional service across all customer segments to drive loyalty and revenue growth.
  • Collaboration with the Regional Vice President of Marketing and other operational leaders is essential for designing and executing integrated marketing programs.
  • These programs encompass advertising, reputation management, promotions, VIP events, and other strategic efforts aimed at enhancing guest engagement.
  • The position requires a starting salary of $120,000, with the exact amount based on the candidate's experience.

The Director of Marketing is responsible for partnering with property and corporate leadership to develop and execute the overall marketing strategy for Horseshoe and Lady Luck Black Hawk. This role is accountable for the flawless execution of marketing initiatives and for fostering a culture of exceptional service and hospitality across all customer segments, driving loyalty, visitation, and sustainable revenue growth. The Director of Marketing collaborates closely with the Regional Vice President of Marketing, Enterprise Shared Services, and property operational leaders to design, implement, and execute integrated marketing programs. These programs include, but are not limited to, advertising, reputation management, entertainment, promotions, VIP events, off-site events, cross-property initiatives, and other strategic efforts focused on enhancing guest engagement and loyalty. 

Starting salary: $120,000 based on experience




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