VP Private & Business Banking - NRV

Role:

The VP of Private & Business Banking manages financial assets for high-net-worth and ultra-high-net-worth individuals. They provide concierge-style banking, strategic investment advice, and tailored wealth preservation strategies, building lifelong relationships between the member and the credit union. Focused on acquiring new relationships that meet the criteria for Private Wealth Management. This role includes selling cash management services, promoting Credit Union products, and referring opportunities to internal teams such as Wealth Management, Commercial Lending, and the retail branch network. To support entry-level Wealth Management discussions with prospective members, the employee is encouraged to obtain FINRA Series 63, 65 or 66, Series 7, and Virginia State Life & Annuities licenses before making formal referrals to the Wealth Management team.

Essential Functions & Responsibilities:

• (50%) Conduct outbound business development focused on bringing in new business and corporate deposits. Understand, sell and service the Credit Union’s suite of Cash Management/Treasury products.
• (25%) Service and manage financial assets for members, including retention efforts around money market & CD accounts.
• (15%) Identify and refer opportunities to other lines of business including Wealth, Mortgage, Commercial & Retail Banking.
• (10%) Develop relationships with Retail Branches to encourage referrals to Private Wealth Management and Business Banking.

Performance Measurements:

• Must comply with government and other regulations affecting the credit union industry including, but not limited to, OFAC and the Bank Secrecy Act.
• Meets or exceeds performance expectations as described in Essential Functions and Responsibilities.
• Please refer to Annual Performance Goal document for remaining Performance Measurements.

Knowledge and Skills:

Experience: A proven track record of bringing in new business/fund raising and cultivating a personal network of clients. 

Education: A Bachelor's degree in communications, business, marketing, public relations, or nonprofit management is preferred. 

Interpersonal Skills:

• Persuasive Communication: Articulating the credit union's mission in a compelling way that inspires individuals and businesses to conduct business with the credit union.
• Active Listening: Understanding member's needs to align them with the right products.
• Empathy & Emotional Intelligence: Building authentic, trust-based relationships and making members feel valued and appreciated.
• Resilience: The ability to handle rejection gracefully and remain motivated.  

Other Skills: 

• Exceptional verbal, presentation, and written skills to convey the organization's mission effectively.
• FINRA Series 63, 65 or 66, Series 7, VA State Life & Annuities Licensing preferred. 
• Skill and ability to use and operate a keyboard (typewriter), computer, calculator, fax machine, copier and telephone. Skill and ability to read and understand financial statements, contracts, applications, computer printouts, manuals and other related materials. Must have the skill and ability to use Microsoft Word and Excel.

Physical Requirements: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle controls; and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; and stoop, or kneel. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. 

Work Environment: Work is performed indoors in an office environment with normal potential for exposure to safety and health hazards. May periodically travel to other, similar sites. The noise level in the work environment is usually moderate. 

This Job Description is not a complete statement of all duties and responsibilities comprising the position.