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Customer Specialist
Walser North Metro | Brooklyn Park, and Coon Rapids | Walser Automotive Group
Full-Time | $40,000 base + incentives | $70,000 to $100,000 typical earnings | No Experience Required
Most of our best Customer Specialists did not arrive knowing anything about cars. They arrived knowing how to show up, treat people well, and figure things out. We handled the rest, and we still do.
At Walser, we're committed to investing in our people. We foster a culture built on family, career growth, diversity, and opportunity.
About the Role
A Customer Specialist is the one person a customer works with from first hello to keys in hand. You are not passing them to a closer. You are not walking to the back to talk to a manager. Our pricing is transparent and posted, which means your job is not negotiating. It is listening, matching someone to the right vehicle, and making the process feel easy.
That changes what the job takes. The people who thrive here are not slick. They are curious, organized, and genuinely good with people.
One Person, Start to Finish
No handoffs, no haggling, no pressure. You own the relationship from the first conversation through delivery and beyond.
Where You Would Work
- Walser Brooklyn Park – Hyundai
- Walser Coon Rapids – Hyundai and Nissan
Schedule and Pay
Your pay: $40,000 base salary plus incentive earnings. The base is your floor, not your target. Once established, Customer Specialists at Walser typically earn $70,000 to $100,000 per year, all in, and top performers earn more. New hires ramp into that, and we will be straight with you about what year one realistically looks like before you accept anything.
Your schedule: Full-time, including evenings and weekends. Saturdays are part of the rotation, as that is when many of our customers need us.
Training and Development
Everything technical about this role is something we teach. With paid training and continued coaching afterward, you will learn:
- How to run a deal from first conversation through delivery
- Product knowledge across our brands, including what is on the vehicle and why it matters
- Our pricing model, and how to explain it clearly and confidently
- Financing, trade-in valuation, and the paperwork that makes a deal hold up
- Our CRM, so your pipeline and follow-up never fall through
What You'll Do
- Guide customers through the full vehicle purchase from first hello to keys in hand
- Listen first, and understand what someone actually needs before you show them anything
- Know the inventory and the product well enough to answer real questions honestly
- Run test drives, walk customers through features, and handle the delivery
- Manage paperwork, financing conversations, and trade-in details accurately
- Follow up after the sale and build a repeat and referral customer base that becomes your own
- Keep your pipeline organized in our CRM so nothing and nobody falls through
- Uphold Walser's Core Values: Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded
Who We're Looking For
Many of our strongest Customer Specialists joined us from restaurants, retail, hospitality, call centers, and the trades. These are roles where you learn to read a person quickly, stay composed when things go sideways, and follow through on what you promised. Those qualities are difficult to teach, and they matter most in this job.
Not required: dealership experience, automotive knowledge, a technical background, or a college degree.
Bilingual candidates are strongly encouraged to apply.
Our customers speak Spanish, Hmong, Somali, and other languages, and someone who can meet a guest in their own language makes a meaningful difference in that guest's experience. It is not required, but it is valued on this team.
What You Bring
- A drive to learn. Curiosity and coachability are the core requirements of this role
- The ability to work with urgency while remaining composed
- Strong verbal and written communication skills, and genuine care for the customer experience
- Organized self-starter habits. A lot of this job is follow-through nobody has to remind you about
- Beginner to intermediate proficiency with Microsoft Office (Outlook, Excel, Word)
- High school diploma, GED, or equivalent work experience
- Valid driver's license and acceptable driving record
What's In It For You
- Health Benefits – medical, dental, and vision through Blue Cross Blue Shield, plus HSA and FSA access and company-paid life insurance
- 401(k) with Employer Match – plus Paid Time Off and an Employee Assistance Program (EAP)
- Career Growth – we promote from within, with defined career paths, mentorship, and managers invested in your next role
- Fertility and Adoption Assistance – up to $10,000 toward treatment and adoption expenses
- Paid Clothing Program – branded Walser apparel twice a year, on us
- Employee Discounts – exclusive pricing across products and services, plus referral bonuses
- Employee Resource Groups – Women of Walser, Drive with Pride, Asian Hmong Alliance, and Veterans at Walser
- Community Involvement – volunteer through the Walser Foundation and support causes across the communities we serve
A Note on the Work
This is a sales floor. You will be on your feet, indoors and outdoors, in Minnesota weather, and some days move quickly. If that sounds like your kind of day, we encourage you to apply.
If you want to be the person a customer asks for by name, we want to hear from you.
About Walser Automotive Group
For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we have grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois. A portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.
Learn more about this Employer on their Career Site
