Senior Media Buyer

Our offices in Boca Raton, FL and Nashville, TN are where we come together for collaboration, education, and celebrations, and we’re looking for teammates who can join us in person for those meaningful moments.

Reports to: VP, Media
Years Experience: 5+ Years
Department: Media

The Position:

BPD is seeking an experienced Senior Media Buyer for our rapidly growing South Florida office. We differ from many agencies in that we integrate our media planning with our brand strategy and creative process. Our media team works alongside strategic planners and creatives to create campaigns that seamlessly combine channels, formats, and engagements. Client success is our ultimate metric, and what drives our mindset, skillset, and company culture.

The Responsibilities:

Includes, but not limited to the following:

Media Strategy & Planning

• Assist in media strategy development and overall direction
• Strategic thinking in providing rationales & POVs and making sound recommendations
• Deep understanding of local markets and identification of market-specific opportunities
• Awareness of evolving consumer media behaviors and platform trends
• Analyze and provide research data, media/marketing insights, and strategic campaign analysis
• Train media coordinators and provide opportunities for continued growth/advancement. 

Cross-Channel Media Expertise (Traditional, Digital & Social)

• Work collaboratively with internal team members to develop and manage media buys across TV/Cable, Radio, Print, Outdoor, Digital, and Social
• High-level understanding of digital and social media ecosystems
• Evaluate integration of traditional media with digital and social channels
• Collaborate with digital and social teams on targeting, messaging, and measurement framework
• Working knowledge of digital and social metrics (e.g., reach, frequency, engagement, CTR, conversion, attribution models) and how they compare to traditional KPIs
• Comfort reviewing digital and social plans and translating performance into broader media recommendations

Campaign Execution & Optimization

• Lead media projects with limited day-to-day supervision
• Manage the day-to-day implementation, optimization, and performance of campaign activities including authorizations, budgets, and the reconciliation process
• Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary
• Prepare insertion orders and place advertising with media vendors

Client & Partner Management / Quality Assurance

• Work collaboratively with internal team members
• Ability to be client-facing
• Build and maintain strong working relationships with clients, vendors, publishers and the client’s creative resources
• Provide strategic guidance and clear communication to clients
• Monitor media buys to ensure all brand safety, ad fraud, and view-ability standards are met or exceeded

The Essentials:

• Strong written and verbal communication skills.
• 5+ years media-related/agency experience.
• Experience buying through Strata.
• You build great relationships with clients, vendors, and reps.
• Strong negotiation skills and successful track record in the media buying space.
• Establish trust and credibility with clients and vendors.
• Ability to deliver client-facing presentations.

The Vision:

BPD is a marketing services firm that delivers the future to healthcare’s leading brands. We provide fully integrated solutions – branding, marketing, communications and business consulting – which are technology-enabled, AI-infused, and supported by our proprietary data platform. All to ignite greatness in our clients and bring better health
to more people. Our clients range from the largest health systems to prestigious academic medical centers to leading healthcare innovators. For more information on BPD, visit www.bpdhealthcare.com.

Unified BPD unites our diverse backgrounds and perspectives into a stronger collective—one that fosters a more inclusive, impactful future for our people, our clients, and healthcare as a whole. Guided by ongoing reflection and learning, we respect every race, ethnicity, gender expression, sexual identity, ability, and life experience.

As BPDerrrs, we:

• Celebrate and value what makes each of us unique;
• Unite around our shared purpose to ignite greatness in those we serve and, by extension, help them improve the health to the communities they serve;
• Lead through inclusive work that authentically connects with all consumers and champions health equity for all
• Lean into honest dialogue, acknowledging that building a diverse workforce, fostering belonging, and creating the best, most inclusive work for our clients and their communities is an ongoing journey.

This commitment ignites our organization’s greatness and grounds the brilliant work we do for our clients and communities.

BPD is proud to be an Equal Opportunity employer. BPD recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.