Director, Retail Media and Performance Marketing

Who We Are: From viral TikTok sensations to the shelves of some of the largest retailers, Piping Rock is redefining the future of wellness.

We’re one of the fastest-growing health and wellness companies in the U.S., bringing innovative brands including Nature’s Truth®, NeoCell®, Vitafusion®, Rainbow Light®, Natural Vitality®, Renew Life® and more to millions of consumers worldwide.

Our creative team doesn’t just make things look beautiful we build brands consumers discover, trust and love across retail, ecommerce, social media and every touchpoint in between.

If you’re energized by creating trend-driven work, bringing ideas to life at speed, and shaping brands that shoppers notice, we’d love to meet you.

Summary of Role: Own paid social, creator, and retail media across the portfolio. You set the plan, buy against it, read the data daily, and decide where the next dollar goes. We measure you on incremental growth as well as platform-reported ROAS.

Responsibilities:

• Paid social: plan and buy Meta, TikTok, YouTube, Pinterest, Snap, and Reddit, brand by brand.
• Retail media: Walmart Connect, Target Roundel, Kroger, CVS, Walgreens, Instacart, and Sam's Club.
• Creator media: buy creator and UGC content as a paid channel, including TikTok Ads.
• Optimization: own daily bid, budget, pacing, and creative decisions across brands and retailers.
• Measurement: design incrementality and geo tests, and report results leadership can act on.
• Compliance: keep social and creator claims inside FTC endorsement and FDA/DSHEA rules.
• All other duties as assigned.

Requirements:

• Experience: 7+ years buying paid social and retail media, in-house or agency.
• Scale: has owned $10MM+ in annual working media across multiple brands.
• Platforms: fluent in Meta and TikTok Ads Managers plus at least one retail media platform.
• Analytics: advanced Excel or Sheets, and one BI tool; builds and reads a pacing model.
• Category: CPG experience, ideally vitamins and supplements, OTC, food, or personal care.

Nice to Have:

• Retail media software: Pacvue, Skai, or CommerceIQ.
• Clean rooms: Amazon Marketing Cloud or Walmart Luminate.
• Social Media or Commerce: TikTok Shop and live shopping formats.

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 8 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC. is an Equal Opportunity Employer.