Digital Optimization Manager

WeatherTech is seeking a proactive and strategic Digital Optimization Manager to improve onsite performance through data-driven insights, experimentation, and conversion optimization. This role owns the CRO and experimentation roadmap, translating behavioral and funnel data into actionable recommendations that improve conversion, engagement, and revenue. The Digital Optimization Manager partners closely with UX, Merchandising, Performance Marketing, CRM, and Operations to ensure insights are executed efficiently.

This is a hands-on manager role designed for a strong optimizer who can move seamlessly from analysis to hypothesis to test to insight to iteration.

This is a great opportunity to join our growing company

Employees who demonstrate EXCELLENT performance, attitude, and punctuality have the potential to earn end of year bonuses and pay increases!
This is an exciting opportunity with potential to advance for hard working, reliable, and teamwork-minded individuals.

As the Digital Optimization Manager, you will

Own the CRO and experimentation roadmap across key page types (PDP, PLP, category, cart, checkout, landing pages)
Identify conversion friction through funnel analysis, behavioral data, and performance trends
Develop clear test hypotheses grounded in data
Partner with UX to design and execute A/B and multivariate tests
Analyze test results and communicate learnings, outcomes, and next steps
Maintain testing documentation and learning history
Ensure a consistent testing cadence and prioritization framework
Analyze onsite behavior using tools such as GA4, heatmaps, and session replay
Identify drop-offs, friction points, and engagement gaps
Translate analytics into prioritized recommendations for UX, Merch, and Marketing
Partner with SEO, Performance Marketing and CRM to share intent and behavioral insights
Support personalization initiatives by identifying high-impact segments and triggers
Perform other duties as assigned

Qualifications

4+ years of experience in CRO, digital analytics, ecommerce optimization, or experimentation
Strong understanding of A/B testing methodologies and experimentation frameworks
Hands-on experience analyzing behavioral and funnel data
Experience partnering with UX teams to execute optimization initiatives
Ability to translate complex data into clear, actionable recommendations
Comfortable operating in a fast-paced, execution-oriented ecommerce environment
Experience with enterprise ecommerce platforms (e.g., Salesforce Commerce Cloud) a plus
Exposure to personalization or lifecycle optimization
Must be authorized to work in the United States

Why you’ll love working at WeatherTech

WeatherTech is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe work space. Employees are offered an array of perks including:

Outstanding BlueCross BlueShield of Illinois medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance
401(k) plan
Paid vacation, holidays, and personal time

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