Associate Director, Patient Marketing - US Kidney

Job Description

General Summary:

The Associate Director of Patient Marketing will be responsible for developing and executing bespoke consumer marketing strategies to drive education and engagement with immunoglobulin A Nephropathy (IgAN) patients as part of the Povetacicept Marketing team, within the US Kidney Business Unit. This role will focus on developing, testing and bringing to market insight-based creative campaigns that translate across priority channels and reach IgAN patients along their journey. As an end-to-end content owner, the Associate Director will play a critical role in CRC, ensuring full alignment with regulatory and compliance standards.

Key Duties and Responsibilities:

• Develop, test and bring to market a creative campaign that is deeply embedded in robust IgAN patient insights including concept, messaging and lexicon workstreams.
• Lead the creation and inventory management of core printed materials included field-delivered patient education.
• Ensure all patient marketing activities are centered around a thorough understanding of the IgAN patient journey, with clear strategies mapped to key milestones.
• Demonstrate effective collaboration with stakeholder teams, including HCP marketing, sales, PSP, and Market Research to ensure seamless execution of patient marketing initiatives.
• Stay updated on industry trends and best practices in consumer marketing, consumer engagement, and regulatory compliance, infusing learnings as appropriate.
• Serve as the CRC Patient Marketing for all core DTC printed material development ensuring all patient marketing activities comply with regulatory and compliance standards.

Knowledge and Skills:

• Strong understanding of pharmaceutical marketing strategies, including creative campaign development, OPDP submissions, MLR reviews, omnichannel ecosystem planning, and patient journey mapping.
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously.
• Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and agency partners.
• Knowledge of regulatory and compliance standards in the pharmaceutical industry

Education and Experience:

• Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred.
• Recent nephrology experience is strongly preferred.
• Minimum of 7 years of experience in consumer marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry.
• Proven track record of developing and executing patient-centric marketing strategies and campaigns.

Pay Range:

Disclosure Statement:

Flex Designation:

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as: 
1.    Hybrid: work remotely up to two days per week; or select
2.    On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex’s Policy on Flex @ Vertex Program and may be changed at any time. 

#LI-Hybrid
 

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com